How Print Strengthens Greek Recruitment Campaigns
For fraternities and sororities, every touchpoint matters. Potential new members are evaluating culture, values, leadership and belonging in a very short window. That is why printed materials continue to play such an important role in Greek recruitment campaigns. While digital outreach helps drive awareness, print gives chapters something lasting, tangible and memorable to put in […]
Measuring the ROI of Fraternal Publications and Recruitment Materials
Fraternities and sororities often treat printed magazines and recruitment pieces as brand expenses. However, the ROI of print can be measured like any other channel when the project is built around specific actions and a clean attribution plan. Keep reading to learn more about how alumni associations and fraternal organizations can get a better understanding […]
Creating Alumni Magazines That Resonate Across Generations
Greek organizations have a rare advantage: your story spans decades, yet your community is renewed every school year. For a fraternity, sorority or alumni association, an alumni magazine can keep key alumni, recent grads and current members moving in the same direction. The challenge is that each group reads differently, interacts differently and shares differently. […]
8 Tips: Choosing the Right Printer for Your Alumni Magazine
In Walsworth’s latest webinar, Choosing a Printer for Your Alumni Magazine, we invited Walsworth sales reps Pete Gersonde, Jason Marsh and David Vella to speak with us and share some of their experiences working with alumni magazines. During our conversation, the three experts highlighted eight factors that should go into the decision-making process when choosing […]
7 Engaging Content Ideas for Your Alumni Magazine
In the realm of alumni communications, a regularly published alumni magazine stands out as a tried-and-true method of keeping alumni engaged and connected with their alma mater. If you’re creating an alumni magazine for the first time, or you’re looking for ways to freshen up an existing magazine, these seven content ideas will help you […]
