Specialty Mailing Programs: How to Save on Shipping
Shipping and postage can make or break the ROI of a print program, especially when you are mailing on a tight schedule or trying to stretch a fixed budget. The good news is that you usually have more levers than you think. With the right specialty mailing strategy, you can reduce postage spend and keep production moving […]
The “AND Era:” Combining the Power of Offset and Digital Printing
The global print industry is entering what NAPCO Research has dubbed the “AND Era”: a strategic phase where printers no longer choose between offset and digital printing, but instead leverage the strengths of both methods working in tandem to support each other. In a recent study sponsored by Kodak and featured in Printing Impressions, researchers…
