Five Signs Your Trade Publication Has Outgrown its Current Print Provider
Growth is a good problem to have. But as your publication grows, the printing relationship that worked a few years ago may not work as well today. Maybe your circulation has increased. Your editorial calendar has become more demanding. Advertisers are asking for more creative options. Or, maybe your team has simply reached the point where coordinating […]
Why Print Still Matters for Specialized B2B Publications
Publishers serving specialized industries face a familiar question: What role should print play when readers have more ways than ever to get information? Email newsletters, websites, social media and other digital channels make it possible to distribute content quickly and keep readers connected between issues. But for a trade publication, delivering information is only part […]
Why Consistency Matters More Than Price in Trade Publication Printing
For trade publishers, every issue carries more than articles and advertisements. It represents the credibility of your organization and the value you deliver to readers and advertisers. While printing costs are always an important consideration, focusing solely on price can overlook a factor that often has a greater impact on long-term success: consistency. In trade […]
