Social20Media20Timing-1
Blog
Shiloh Scott

How often should you post to social media?

People have a lot of different opinions about social media. One argument often revisited by marketers is frequency of social media posts. If you’re looking for a definitive answer, I have bad news. The target

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magazine20advertising-2
Blog
Shiloh Scott

The Battle to Gain Consumer Trust in Advertising

We live in a skeptical world. Everything from science to the news generates doubt, and advertising is hardly immune to that skepticism. Consumers don’t automatically trust advertising, but that doesn’t mean it’s useless. There are

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