Disability Representation in Publishing
Happy Disability Pride Month! The origins of this celebration took root in 1990, when President George H. W. Bush signed the Americans with Disabilities Act into law on July 26.…
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What We Can Predict About the Next USPS Pricing Increase
When is the next rate increase scheduled? Do you have any indication of what the percentage of increase will be? Can mailers expect as high of an increase as the…
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How to Respond Creatively to Shifting Consumer Behavior in the Marketplace
The marketing landscape is constantly changing, with brands striving to implement the latest strategies and respond creatively as unpredictable changes in consumer behavior shift the marketplace. It is no longer…
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Is your business meeting the current demand for brand authenticity?
The field of opportunities to deepen your brand message and connect more closely with your audience is expanding. The best way to connect with today’s consumer is by tapping into…
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Making a Way for Higher Education – Walsworth Scholarship Program
This year, Walsworth is commemorating its First 85 Years of excellence by celebrating “85 Ways” Walsworth locations and employees give back to their communities. From employee appreciation and civic investment…
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Diamonds in the Rough: Embracing the Unpolished in Your Catalog
One big advertising and marketing trend we’ve seen lately is the less polished content shared on digital platforms. It shouldn’t be so surprising – audiences want authenticity. It’s not new,…
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Planning is Key in the Current Landscape of Paper Supply and Demand
We’ve been living in this new normal for long enough now to know the best way to combat the current challenges in the printing industry is advance planning. As with…
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How Pinterest Predicts 2022’s Not-Yet-Trending Report May Affect the Print Industry
Pinterest isn’t just for pinning ideas for your at-home coffee bar anymore. It is a social platform used by consumers from every generation as an idea catalog to plan everything…
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7 Lessons We Can Learn From the 1909 Sears, Roebuck and Co. Catalog
Browsing through a thrift store the other day, I found a reprint of the Fall 1909 Sears, Roebuck and Co. catalog. This is the famous catalog that was printed from…
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Alternative Revenue Streams for Your Magazine
It’s no secret that advertising has been a volatile revenue stream for media organizations of all kinds since the pandemic’s outset. This presented a significant challenge for many publications, especially…
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