Business Strategy Archives | Page 2 of 10

A catalog entry for REI Co-Op Flash Hiking Gear. It shows numerous products and their prices.

Diamonds in the Rough: Embracing the Unpolished in Your Catalog

May 17, 2022

Business Strategy, Design, Social Media Insights

One big advertising and marketing trend we’ve seen lately is the less polished content shared on digital platforms. It shouldn’t be so surprising – audiences want authenticity. It’s not new,…

A graphic illustration of the pulp and paper mill process

Planning is Key in the Current Landscape of Paper Supply and Demand

February 23, 2022

Taylor Kloth

Business Strategy, Printing, Revenue

We’ve been living in this new normal for long enough now to know the best way to combat the current challenges in the printing industry is advance planning. As with…

A colorful collage with multiple prints collaged together to make an art piece. Credit to Pinterest.

How Pinterest Predicts 2022’s Not-Yet-Trending Report May Affect the Print Industry

January 26, 2022

Taylor Kloth

Business Strategy, News, Social Media Insights

Pinterest isn’t just for pinning ideas for your at-home coffee bar anymore. It is a social platform used by consumers from every generation as an idea catalog to plan everything…

A spread of an old Sears catalog with a black background.

7 Lessons We Can Learn From the 1909 Sears, Roebuck and Co. Catalog

January 20, 2022

Shiloh Scott

Business Strategy, Printing

Browsing through a thrift store the other day, I found a reprint of the Fall 1909 Sears, Roebuck and Co. catalog. This is the famous catalog that was printed from…

Alternative Revenue Streams for Your Magazine

October 25, 2021

Paige Solomon

Business Strategy, Design, eCommerce

It’s no secret that advertising has been a volatile revenue stream for media organizations of all kinds since the pandemic’s outset. This presented a significant challenge for many publications, especially…

How Digital Editions and Print Magazine Can Benefit Each Other

October 11, 2021

Paige Solomon

App Creation, Business Strategy

Many people in the print industry have become concerned about how their products will fit into our increasingly digital world. We have seen organizations ignore digital or – going the…

Text Marketing: Not Just for Flash Sales

July 23, 2021

James Gilligan

Business Strategy, eCommerce, Revenue

If you own a cell phone, you’ve almost certainly received marketing text messages. Also known as SMS marketing, marketing text messages often advertise a sale or limited-time offer for consumer…

Three Steps to Succeed with Reverse Publishing

June 7, 2021

James Gilligan

Business Strategy, Content Marketing, Revenue, Social Media Insights

For magazine publishers, the relationship between print and digital is the balancing act of our age. Print is an important offering that can forge strong relationships with your audience. At…

Making A Media Kit

June 3, 2021

James Gilligan

Business Strategy

Does your organization maintain a media kit? If not, you may be losing out on an opportunity to boost brand awareness — and perhaps even your bottom line. A media…

Five Considerations for Your Catalog

May 25, 2021

James Gilligan

Business Strategy, Revenue

Every so often there are those who echo the chorus that print catalogs are dead, or at least on a fatal decline. These calls crescendo when a large company like…

Business Strategy

Planning is Key in the Current Landscape of Paper Supply and Demand

7 Lessons We Can Learn From the 1909 Sears, Roebuck and Co. Catalog

Alternative Revenue Streams for Your Magazine

How Digital Editions and Print Magazine Can Benefit Each Other

Text Marketing: Not Just for Flash Sales

Making A Media Kit

Five Considerations for Your Catalog

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