Personalized Print: The Next Frontier for B2B Catalog Marketing
Personalization has redefined digital marketing, yet many B2B teams overlook its impact in print. That is a missed opportunity. Variable data printing gives your catalog the power to speak to specific companies, regions, selling seasons and even individual decision makers. The result is a book that feels relevant, reduces friction in buying groups and moves […]
Why B2B Catalogs Still Drive Sales in a Digital-First World
In 2025, every B2B buyer lives online, yet print catalogs continue to move revenue. That is not nostalgia. It is about how people feel when stakes are high, how trust is earned inside a room and how a physical page steadies attention. When your catalog lives alongside e-commerce, marketing automation and sales, it becomes a […]
The Evolving Role of Print Catalogs in B2B Marketing
Print catalogs have never stopped working in B2B marketing; what changed is the job they do. Twenty years ago, a catalog often served as the primary product database and an ordering channel. Today, your buyers research across a web of touchpoints, then use catalogs for discovery, shortlisting and confidence building that moves a complex sale […]
Today’s Digital Press: Innovations in Speed and Resolution
If your printing program depends on faster cycles and professional quality, today’s digital presses deliver. For books, magazines and catalogs, recent advancements translate into practical gains you can feel in schedules, budgets and outcomes. Speed That Serves Your Schedule Modern digital workflows remove plate-making and long makereadies, so work moves from approved files to press […]
The State of Catalog Marketing: What’s Working in 2025
In an age dominated by digital media, printed catalogs have surprisingly held their ground and even gained new relevance in 2025. Major brands are returning to physical catalogs to cut through digital noise. For example, J. Crew reintroduced its iconic print catalog and Amazon launched a toy catalog to give consumers a tactile browsing experience […]
Why Industry Catalogs Still Reign Supreme in the Digital Age
In an era when almost everything is online, from shopping carts to customer service, it might seem counterintuitive to talk about the enduring value of printed catalogs. But for companies in the hobby, building and manufacturing space, the print catalog remains a cornerstone of customer engagement and product sales. Far from becoming obsolete, printed catalogs…
How High-Quality Print Drives Member Retention and Engagement
For professional and membership-based associations, member retention is everything. Recruiting new members can be costly and time-consuming, so keeping existing members engaged and committed is a key driver of long-term sustainability. While digital communications have become more prominent in recent years, high-quality print materials continue to play a critical – and often underutilized – role…
The ROI of High-Quality Printing
In today’s competitive business landscape, every investment must demonstrate its value. Print is no exception. While digital marketing and online content often dominate discussions, print continues to play a crucial role in brand recognition, customer engagement and revenue generation. For publishers and businesses alike, investing in high-quality printing is not just an expense – it’s…
The Hidden Costs of Cheap Commercial Printing
In today’s competitive market, publishers are constantly seeking ways to reduce expenses, particularly when it comes to printing costs. While the allure of the lowest price is undeniable, opting for the cheapest printing option can often lead to unexpected and costly consequences. This blog post will delve into the hidden costs associated with cheap commercial…
The Benefits of Choosing a Family-Owned Printing Partner
As a publisher, finding a skilled printing partner is key to your success. A good printer provides countless benefits; helpful tips for the design and pre-press processes, simplified distribution and a high-quality print product, to name a few. However, when working with a large printing company owned by private equity, it’s easy to feel like…
