5 Things You Can Do to Make the Prepress Process Smoother
5 Questions, 5 Answers with James Wamser As a Customer Education Specialist at Walsworth, I get asked plenty of questions by our clients who want to make the prepress-to-print process as smooth as possible. Smooth processes are great for everyone involved, so I’d like to share my advice for custom printing with the top five […]
Two New Updates from the USPS You Need to Know for Your Periodicals
The most recent Postal Bulletin released by the USPS on Aug. 25, 2022, contains two key policy updates pertaining to Periodicals Requester Records Requirements. Effective Nov. 7, 2022, the Postal Service will revise Mailing Standards of the United States Postal Service, Domestic Mail Manual (DMM), part 207, to reflect changes to Postal Service verification requirements […]
USPS Announces Proposed Temporary Rate Adjustments for 2022 Peak Holiday Season
It’s time to prepare for shipping during the holiday season – and then some. On Aug. 10, the USPS filed a notice with the Postal Regulatory Commission (PRC) regarding temporary price adjustments for the upcoming peak holiday season. In the past, the Postal Service’s peak holiday season has occurred between the dates of Oct. 3 […]
Disability Representation in Publishing
Happy Disability Pride Month! The origins of this celebration took root in 1990, when President George H. W. Bush signed the Americans with Disabilities Act into law on July 26. Disability Pride Month this July is the perfect time to take a look at the content you’re putting out. How inclusive is your publication? The […]
What We Can Predict About the Next USPS Pricing Increase
When is the next rate increase scheduled? Do you have any indication of what the percentage of increase will be? Can mailers expect as high of an increase as the last two increases? Postal rates just changed on July 10, and within a few days I was already fielding many questions like these. I don’t […]
How to Respond Creatively to Shifting Consumer Behavior in the Marketplace
The marketing landscape is constantly changing, with brands striving to implement the latest strategies and respond creatively as unpredictable changes in consumer behavior shift the marketplace. It is no longer enough to just create attention-grabbing content. For long-term success, businesses need to look beyond marketing trends to be mindful of how they engage with their […]
Is your business meeting the current demand for brand authenticity?
The field of opportunities to deepen your brand message and connect more closely with your audience is expanding. The best way to connect with today’s consumer is by tapping into something gaining more demand in the business industry: brand authenticity. Share Human Stories through Brand Ambassadors Right now, nothing bridges the gap between company and […]
Making a Way for Higher Education – Walsworth Scholarship Program
This year, Walsworth is commemorating its First 85 Years of excellence by celebrating “85 Ways” Walsworth locations and employees give back to their communities. From employee appreciation and civic investment to encouraging employees to also give back to their communities, Walsworth is committed to making a difference. In addition to the commitments made in each […]
Diamonds in the Rough: Embracing the Unpolished in Your Catalog
One big advertising and marketing trend we’ve seen lately is the less polished content shared on digital platforms. It shouldn’t be so surprising – audiences want authenticity. It’s not new, but it seems to be everywhere now. When you look at TikTok, the fastest-growing social media platform, it’s rarely the highly produced and calculated videos […]
Planning is Key in the Current Landscape of Paper Supply and Demand
We’ve been living in this new normal for long enough now to know the best way to combat the current challenges in the printing industry is advance planning. As with many industries, supply chain issues are affecting the print market in very dramatic ways. The layered combination of labor shortages related to intense competition for […]
