Business Strategy Archives | Page 3 of 11

an illustration of men and women navigating through an abstract landscape. This is a marketing illustration.

How to Respond Creatively to Shifting Consumer Behavior in the Marketplace

July 19, 2022

The marketing landscape is constantly changing, with brands striving to implement the latest strategies and respond creatively as unpredictable changes in consumer behavior shift the marketplace. It is no longer…

A shot of a pair of hands holding a magazine and reading from it.

Is your business meeting the current demand for brand authenticity?

June 3, 2022

Taylor Kloth

Business Strategy, Revenue

The field of opportunities to deepen your brand message and connect more closely with your audience is expanding. The best way to connect with today’s consumer is by tapping into…

A photo of John Kelley smiling at the camera.

Making a Way for Higher Education – Walsworth Scholarship Program

May 24, 2022

Taylor Kloth

Business Strategy, Design, Social Media Insights

This year, Walsworth is commemorating its First 85 Years of excellence by celebrating “85 Ways” Walsworth locations and employees give back to their communities. From employee appreciation and civic investment…

A catalog entry for REI Co-Op Flash Hiking Gear. It shows numerous products and their prices.

Diamonds in the Rough: Embracing the Unpolished in Your Catalog

May 17, 2022

Shiloh Scott

Business Strategy, Design, Social Media Insights

One big advertising and marketing trend we’ve seen lately is the less polished content shared on digital platforms. It shouldn’t be so surprising – audiences want authenticity. It’s not new,…

A graphic illustration of the pulp and paper mill process

Planning is Key in the Current Landscape of Paper Supply and Demand

February 23, 2022

Taylor Kloth

Business Strategy, Printing, Revenue

We’ve been living in this new normal for long enough now to know the best way to combat the current challenges in the printing industry is advance planning. As with…

A colorful collage with multiple prints collaged together to make an art piece. Credit to Pinterest.

How Pinterest Predicts 2022’s Not-Yet-Trending Report May Affect the Print Industry

January 26, 2022

Taylor Kloth

Business Strategy, News, Social Media Insights

Pinterest isn’t just for pinning ideas for your at-home coffee bar anymore. It is a social platform used by consumers from every generation as an idea catalog to plan everything…

A spread of an old Sears catalog with a black background.

7 Lessons We Can Learn From the 1909 Sears, Roebuck and Co. Catalog

January 20, 2022

Shiloh Scott

Business Strategy, Printing

Browsing through a thrift store the other day, I found a reprint of the Fall 1909 Sears, Roebuck and Co. catalog. This is the famous catalog that was printed from…

Alternative Revenue Streams for Your Magazine

October 25, 2021

Paige Solomon

Business Strategy, Design, eCommerce

It’s no secret that advertising has been a volatile revenue stream for media organizations of all kinds since the pandemic’s outset. This presented a significant challenge for many publications, especially…

How Digital Editions and Print Magazine Can Benefit Each Other

October 11, 2021

Paige Solomon

App Creation, Business Strategy

Many people in the print industry have become concerned about how their products will fit into our increasingly digital world. We have seen organizations ignore digital or – going the…

Asian,Woman,Typing,Text,Message,On,Smart,Phone,In,A

Text Marketing: Not Just for Flash Sales

July 23, 2021

James Gilligan

Business Strategy, eCommerce, Revenue

If you own a cell phone, you’ve almost certainly received marketing text messages. Also known as SMS marketing, marketing text messages often advertise a sale or limited-time offer for consumer…

Business Strategy

How to Respond Creatively to Shifting Consumer Behavior in the Marketplace

Is your business meeting the current demand for brand authenticity?

Planning is Key in the Current Landscape of Paper Supply and Demand

7 Lessons We Can Learn From the 1909 Sears, Roebuck and Co. Catalog

Alternative Revenue Streams for Your Magazine

How Digital Editions and Print Magazine Can Benefit Each Other

Text Marketing: Not Just for Flash Sales

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