Browsing through a thrift store the other day, I found a reprint of the Fall 1909 Sears, Roebuck and Co. catalog. This is the famous catalog that was printed from…
It’s no secret that advertising has been a volatile revenue stream for media organizations of all kinds since the pandemic’s outset. This presented a significant challenge for many publications, especially…
Many people in the print industry have become concerned about how their products will fit into our increasingly digital world. We have seen organizations ignore digital or – going the…
If you own a cell phone, you’ve almost certainly received marketing text messages. Also known as SMS marketing, marketing text messages often advertise a sale or limited-time offer for consumer…
For magazine publishers, the relationship between print and digital is the balancing act of our age. Print is an important offering that can forge strong relationships with your audience. At…
Does your organization maintain a media kit? If not, you may be losing out on an opportunity to boost brand awareness — and perhaps even your bottom line. A media…
Every so often there are those who echo the chorus that print catalogs are dead, or at least on a fatal decline. These calls crescendo when a large company like…
The impact of the pandemic and shifts in consumer behavior are transforming the magazine industry. To better understand how these trends will shape the future of magazines, we reached out…
Walsworth’s fundamental aim is to create value for customers, employees and communities. What supports all three is our commitment to the environment. We’re continually finding ways to reduce our carbon…
Books have seen steady sales throughout the pandemic — and not just for use in Zoom backgrounds. The pandemic has presented challenges for all industries to varying degrees. But book…