Easing the Transition for New Association Customers
Transitioning to a new printing service can be difficult, even when the benefits are clear. Even if it’s not the best business decision in the long run, the status quo…
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Today’s Commercial Printing Goes Beyond Just Paper and Ink
Consistent quality coupled with quick turnarounds is often viewed as the crucial combination when it comes to magazine printing, and rightfully so. Although as a product they have everlasting value,…
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Sailing Through Rough Seas
Sailors anticipate rough weather from time-to-time. Squalls can arise out of nowhere, and some larger storms are too big to outrun. When a storm is on the horizon, sailors prepare…
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Soothing the Impact of Subscription Fatigue
There’s a subscription for everything these days. Literally everything. From Amazon Prime and HelloFresh to Netflix — not to mention its numerous competitors — most of us are juggling at…
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The Everlasting Escapism of Magazines
The pandemic-impacted previous year posed huge hurdles for almost every industry, and the magazine industry was far from immune. It would be easy to blame things on COVID-19 and leave…
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Walsworth Fully Integrates The Ovid Bell Press into Walsworth Brand
Walsworth announced the full integration of The Ovid Bell Press in Fulton, Mo., into the Walsworth brand. This integration will lead to enhanced printing capabilities and available services across all…
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Personalized Data Drive Customer Engagement and Satisfaction
“But you don’t understand me.” This customer refrain is far more common than many marketers realize. And yet, understanding your customers and creating personalized engagements are key to building loyalty,…
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Tips for Building a Magazine Staff
If you’re thinking about publishing a magazine, you should consider following two pieces of advice: Find your niche and stick with it. Get good help. Most of what follows here…
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Walsworth’s Commitment to the Environment
At Walsworth, “Creating value for our customers, employees and communities” is a slogan we live by. Committing to our communities includes protecting those communities through environmentally responsible practices. From the…
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Connecting with Your Remote-based Customers
The pandemic drove many office workers into a remote work setting — ready or not. This force-fed change accelerated a work-from-home trend that is likely to expand, even as some…
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