Making a Way for Higher Education – Walsworth Scholarship Program
This year, Walsworth is commemorating its First 85 Years of excellence by celebrating “85 Ways” Walsworth locations and employees give back to their communities. From employee appreciation and civic investment to encouraging employees to also give back to their communities, Walsworth is committed to making a difference. In addition to the commitments made in each […]
Diamonds in the Rough: Embracing the Unpolished in Your Catalog
One big advertising and marketing trend we’ve seen lately is the less polished content shared on digital platforms. It shouldn’t be so surprising – audiences want authenticity. It’s not new, but it seems to be everywhere now. When you look at TikTok, the fastest-growing social media platform, it’s rarely the highly produced and calculated videos […]
Planning is Key in the Current Landscape of Paper Supply and Demand
We’ve been living in this new normal for long enough now to know the best way to combat the current challenges in the printing industry is advance planning. As with many industries, supply chain issues are affecting the print market in very dramatic ways. The layered combination of labor shortages related to intense competition for […]
How Pinterest Predicts 2022’s Not-Yet-Trending Report May Affect the Print Industry
Pinterest isn’t just for pinning ideas for your at-home coffee bar anymore. It is a social platform used by consumers from every generation as an idea catalog to plan everything from their next haircut to their next business venture. Pinterest Predicts 2022 is Pinterest’s “not-yet-trending” report detailing which of last year’s search terms show the […]
7 Lessons We Can Learn From the 1909 Sears, Roebuck and Co. Catalog
Browsing through a thrift store the other day, I found a reprint of the Fall 1909 Sears, Roebuck and Co. catalog. This is the famous catalog that was printed from 1888 to 1993 and was a major source of goods for many Americans. Of course, it’s fun to flip through the pages and note the […]
Alternative Revenue Streams for Your Magazine
It’s no secret that advertising has been a volatile revenue stream for media organizations of all kinds since the pandemic’s outset. This presented a significant challenge for many publications, especially those that rely on ad revenue from the hospitality, tourism and the other industries deeply impacted by the pandemic. Given this turbulence, many publications pivoted […]
How Digital Editions and Print Magazine Can Benefit Each Other
Many people in the print industry have become concerned about how their products will fit into our increasingly digital world. We have seen organizations ignore digital or – going the opposite direction – put their publications online in lieu of printing them. Either move is to your company and consumer’s disadvantage. The combination of digital […]
Text Marketing: Not Just for Flash Sales
If you own a cell phone, you’ve almost certainly received marketing text messages. Also known as SMS marketing, marketing text messages often advertise a sale or limited-time offer for consumer products. Some of them read as spam messages — and some actually are. Unlike marketing emails — many of which often are never opened, let […]
Three Steps to Succeed with Reverse Publishing
For magazine publishers, the relationship between print and digital is the balancing act of our age. Print is an important offering that can forge strong relationships with your audience. At the same time, it has a cost that can be a hurdle for a new publication with an unproven audience. That’s where reverse publishing can […]
Making A Media Kit
Does your organization maintain a media kit? If not, you may be losing out on an opportunity to boost brand awareness — and perhaps even your bottom line. A media kit should provide everything a news organization or advertiser needs to jumpstart a conversation with you. It’s an important first impression that should outline the […]
