Why Safety Isn’t a Goal at Walsworth
You may be surprised to hear that providing a safe place to work isn’t a goal at Walsworth. It’s not an initiative, a priority or a strategy either. Ensuring our employees’ safety is more important than any of these things. We believe safety is a non-negotiable behavior that everyone must follow. With this philosophy in […]
What’s the Niche Media Conference All About?
Magazine publishers are responsible for content integrity, reader engagement and revenue generation. These aren’t easy tasks taken individually. Add them together and you have a formula for getting trapped in the cycle of meeting daily and weekly challenges without time or energy to consider long-term strategies. That’s where the Niche Media Conference comes in. Now […]
Stop Coaching Positive Survey Responses
I have a new pet peeve. Several times in the past year I’ve been encouraged to give high or perfect scores on a survey I’m about to receive. It started with restaurant servers handing me the receipt, pointing to the link for their online survey, and saying something along the lines of, “If you liked […]
How to Build a Loyal Magazine Audience
The deck is stacked against the magazine industry in many ways. People can get faster, more up-to-date information using their computers or phones. They pay less for this information, and they get it instantly. What they don’t get, though, is loyalty. Today’s Internet emphasizes speed over accuracy, reach over quality. Internet readers go wherever the […]
Magazine Media Delivers Powerful Relationships
Last year, magazine media (print plus tablet) became a growing and preferred form of content distribution and consumption. Check out these notable facts (source: www.technologytell.com): The top 25 print magazines reach 48% more adults than the top 25 prime time television shows. There are currently 7,390 print magazines published in the U.S. today—the most in […]
2013 – A Better Year for Print Markets
It’s always easier to look back at a year when the review turns up mostly good news, and, as it turns out, 2013 was a pretty good year for magazine, catalog and book markets alike. Magazines Especially after the 2012 end-of-year report by MediaPost News about a continued loss of advertising revenue in magazine markets, […]
Is Paid Search Worth Your Investment?
A lot of buzz has been heard lately about whether paid search advertising makes financial sense to today’s markets. With a simple internet search on the topic, you can find just as many articles saying “Paid search is dead” as you can those that say “Paid search is stronger than ever.” Like any other marketing […]
Key Components of a Winning Strategic Plan
If your professional experience is anything like mine, you probably find yourself spending more time on daily issues than you would like. And this pattern probably prevents you from doing the long-term planning that would make your job easier in the future. Organizations often experience this potentially crippling dynamic as well. With so many people […]
Walsworth Featured on Fox Business Network®
Walsworth is proud that our state-of-the-art capabilities were featured on a national cable TV network. The segment called Manufacturing Marvels® aired on Tuesday, Oct. 22, on The Fox Business Network® during the Willis Report. The story focuses on our complete set of printing capabilities as well as the new solutions recently rolled out at the […]
Growing Ad Rates without Shrinking Revenue
Back in the day, it was a given — with every new calendar year came another ad rate increase. You could usually budget for 2% over the previous year, perhaps more if you were aggressive. You’d cover costs and then some. Now? Not so much. Reducing costs and fighting for share of the advertising budget […]
