What’s the Big Deal about Responsive Web Design?
There has been a lot of buzz about responsive web design recently, but for all that buzz, I still find that many people aren’t familiar with what it is or why it’s important. Responsive web design refers to a website’s ability to adapt itself to whatever device the website visitor is using. That means the […]
5 Tips for Converting Website Visitors into Customers
Everyone wants to generate website traffic, but getting people to visit your website is only half the battle. Converting those visitors into customers is the real challenge, and it’s essential to the success of your business. If people visit without taking the next step, you may as well not have a website at all. Fortunately, […]
How to See Your Organization from Your Members’ Eyes
Perhaps you’re having a tough time recruiting new members to your trade organization. Or maybe the association member retention rate has hit the skids for your society organization. You know your organization is extremely beneficial; otherwise you wouldn’t be helping to run it. But your members may not think it’s valuable to them. What gives? […]
Where to Find Creative Talent for Your Publication
Let’s say you have the greatest idea for your company’s next killer publication. You already have the artwork, layout, writing topics and other content in mind. But you still need the talent to create it. Whether you’re looking for graphic designers to work on your series of lifestyle publications, writers to flesh out your digital […]
How to Evaluate Your Online Presence
When it comes to the modern mode of doing business, your online presence is pretty much your life. This counts double if you happen to be an app creator, digital magazine or other entity that relies on Internet activity to keep your business alive. Your company website is the core of your online presence, and […]
A Beginner’s Guide to the LinkedIn Publishing Platform
The premise behind LinkedIn’s Publishing Platform is simple: every LinkedIn professional has valuable insights to share – how to sell anything, how to lower churn rates, how to jumpstart a business – and the publishing platform is a natural place to share these insights. And now, thanks to the publishing platform, you can both curate […]
Why Your Business Should Use Google Analytics
You may know Google Analytics as a quick way to see how many hits your website is getting on any given day, but that’s only the tip of the proverbial iceberg when it comes to what this platform can do. Packed with powerful tools and amazing insights, Google Analytics can help your business better engage […]
7 Essential SEO Tips and Techniques
Is search engine optimization (SEO) dead? All too often, SEO aligns with unprofessional practices, such as link buying, web spamming, content farming and article spinning. While old-school SEO tactics such as keyword stuffing and link buying may very well be “dead,” when it comes to optimizing content for discovery and conversion, SEO is very much […]
How to Use Your Network to Promote Your App
Once your print magazine joins the digital publishing arena with a Walsworth App, you have the opportunity to leverage the app to help maximize your readership. Since you already have a solid network of people who enjoy your magazine, you can request that they help you generate buzz to motivate new and existing readers to […]
Capturing History in Print
The Walsworth History Division has been helping historical and genealogy societies, police and fire departments, churches, and businesses as well as individuals capture their history in print. We work one-on-one with each customer to guide them through the process of gathering the history and photos, organizing the material for production, and then designing their book […]
