What Your Business Should Know about Wikipedia
Most businesses are actively working to improve their visibility online through Search Engine Optimization (SEO). And, for anyone taking notice, online searches often list a Wikipedia reference as one of the top results. So, if a company is working to increase online visibility, shouldn’t they make sure their organization is referenced in Wikipedia as part […]
Best Practices for Tracking Customer Satisfaction
Most organizations want to know how satisfied their customers are because they recognize that dissatisfied customers usually take their business elsewhere. Unfortunately, many organizations don’t have a formal program in place to gather and track customer satisfaction, and have to rely on anecdotal information. In my experience, informal feedback is a fickle animal that comes […]
M-Commerce Is Steadily Growing
If you are the type of publisher that chooses to exercise caution before adopting new technologies, you are not alone. Jumping on every new trend is not always the best approach in business. However, there are also moments when you must embrace change or risk being left behind. The rise in mobile commerce, or m-commerce, […]
