Stop Coaching Positive Survey Responses
No Comments
I have a new pet peeve. Several times in the past year I’ve been encouraged to give high or perfect scores on a survey I’m about to receive. It started…
Read More 
How to Build a Loyal Magazine Audience
The deck is stacked against the magazine industry in many ways. People can get faster, more up-to-date information using their computers or phones. They pay less for this information, and…
Read More 
Magazine Media Delivers Powerful Relationships
Last year, magazine media (print plus tablet) became a growing and preferred form of content distribution and consumption. Check out these notable facts (source: www.technologytell.com): The top 25 print magazines…
Read More 
2013 – A Better Year for Print Markets
It’s always easier to look back at a year when the review turns up mostly good news, and, as it turns out, 2013 was a pretty good year for magazine,…
Read More 
Is Paid Search Worth Your Investment?
A lot of buzz has been heard lately about whether paid search advertising makes financial sense to today’s markets. With a simple internet search on the topic, you can find…
Read More 
Key Components of a Winning Strategic Plan
If your professional experience is anything like mine, you probably find yourself spending more time on daily issues than you would like. And this pattern probably prevents you from doing…
Read More Walsworth Featured on Fox Business Network®
Walsworth is proud that our state-of-the-art capabilities were featured on a national cable TV network. The segment called Manufacturing Marvels® aired on Tuesday, Oct. 22, on The Fox Business Network®…
Read More 
Growing Ad Rates without Shrinking Revenue
Back in the day, it was a given — with every new calendar year came another ad rate increase. You could usually budget for 2% over the previous year, perhaps…
Read More 
What Your Business Should Know about Wikipedia
Most businesses are actively working to improve their visibility online through Search Engine Optimization (SEO). And, for anyone taking notice, online searches often list a Wikipedia reference as one of…
Read More 
Best Practices for Tracking Customer Satisfaction
Most organizations want to know how satisfied their customers are because they recognize that dissatisfied customers usually take their business elsewhere. Unfortunately, many organizations don’t have a formal program in…
Read More