How Catalog Paper Choice Affects Color Appearance
In a luxury catalog, color is part of the product. It communicates quality, sets mood and makes materials look realistic. Yet the same content can look noticeably different across paper stocks. Paper is not a passive background; its shade, surface and absorbency change how ink sits on the sheet and how light reflects back to […]
Hyper-Personalization in Print: What’s Possible Today
Personalized printing once meant little more than swapping in a name or address. Today, marketers and publishers can tailor message, imagery and even how a piece is assembled so it feels intentionally designed for one recipient, not a broad list. That is the current bar for hyper-personalization in print: 1:1 relevance delivered at scale, powered […]
Why Print Still Improves Learning Outcomes in K–12 and Higher Education
In 2026, education is more digital than ever. Many tests are taken on computers, tablets are common and AI tools are now part of the classroom conversation. Yet printed materials still deliver measurable learning advantages, especially when the goal is deep comprehension, durable recall and sustained attention. For educational publishers, the takeaway is not “print […]
The Value of Customization in Educational Printing
Education is personal. A third grader learning to read needs a different experience than a senior prepping for finals. A district adopting new standards needs updated pages fast, while a university needs recruitment materials that speak to each prospective student. That push toward relevance is baked into the idea of personalized learning: tailoring instruction to […]
Variable Data Printing: Personalization at Scale
For large organizations with complex audiences, personalized printing is quickly becoming an expectation. The challenge is doing it without adding production chaos, extended timelines or runaway costs. That is where Variable Data Printing (VDP) comes in. VDP brings the logic and precision of data driven marketing into print, making it possible to deliver highly customized […]
2026 Printing Trends: Automation, Faster Cycles and Personalization
If 2025 taught print buyers anything, it’s that expectations do not slow down. Deadlines get tighter. Distribution costs stay under a microscope. Audiences demand content that feels relevant, not generic. The good news is that 2026 is shaping up to be a year where print gets even smarter, more connected and more responsive to real-world […]
What Is “Book of One,” and When Is It Worth Using?
If you work with books, you’re likely familiar with digital printing and offset printing, and their respective use cases. On one side, you want the flexibility in formats, versions and lifespans offered by digital printing. On the other hand, traditional offset print economics reward volume and predictability. Book-of-one printing is where those two pressures meet. […]
Hybrid Offset & Digital Workflows: When and How to Mix Technologies
For large publishers and enterprise brands, the smartest print programs no longer utilize just offset or digital – both methods play an important role. A well‑designed hybrid approach moves each job to the device that best fits run length, speed and versioning needs, which improves schedules, reduces waste and trims inventory risk. Why Hybrid Now […]
Digital Finishing Innovations: From Lamination to Spiral Binding on Short Runs
Digital inkjet printing has matured from an emerging technology into a production workhorse for books, magazines and catalogs. The big story is not only speed or variable data but also major breakthroughs in finishing. Coatings, laminations and bindery workflows that once lived only beside offset now fit neatly into digital schedules. That shift lets larger […]
What to Expect During Your First Press Check
We sat down with Cassie Elliott, Customer Service Manager at Walsworth – Marceline, to walk through what customers can expect during their first press check and why this step can make a big difference in the final product.
