James Gilligan, Author at Walsworth

14 posts, 0

James Gilligan is an Associate Copywriter for Walsworth. He enjoys words and dislikes Oxford commas. James has an M.A. from Kansas State and a B.A. from Minnesota Duluth.

Magazine Trends in 2021 and Beyond: A Conversation with Mr. Magazine

May 5, 2021

James Gilligan

Business Strategy, Featured, Revenue

The impact of the pandemic and shifts in consumer behavior are transforming the magazine industry. To better understand how these trends will shape the future of magazines, we reached out…

Walsworth Wins Eight GraphEx Awards

April 28, 2021

James Gilligan

News, Printing

Eight different Walsworth products were among the winners of the 2021 GraphEx — Graphic Excellence Awards. The annual competition, hosted by PIA MidAmerica, recognizes outstanding examples of technical achievements in…

Walsworth’s Commitment to the Environment

April 22, 2021

James Gilligan

Business Strategy, Printing

Walsworth’s fundamental aim is to create value for customers, employees and communities. What supports all three is our commitment to the environment. We’re continually finding ways to reduce our carbon…

What Do Publishers Need to Know About Paper Basis Weights?

April 15, 2021

James Gilligan

Printing

Print is experiential. Print is an intimate, personal way for brands to engage audiences. Fundamental to the experience are the specifics of the paper, its physical characteristics. While colors are…

A Rosy Outlook for Books

April 14, 2021

James Gilligan

Business Strategy, eCommerce, Printing, Revenue

Books have seen steady sales throughout the pandemic — and not just for use in Zoom backgrounds. The pandemic has presented challenges for all industries to varying degrees. But book…

Communication Creates Prepress Perfection

April 13, 2021

James Gilligan

Business Strategy, Printing

Perfection is the goal for every print publication. But when it comes to catalogs, where a single error can mean lost sales, perfection is paramount. Catalogs are sales documents at…

Finding a Book Printer that Matches Your Mindset

April 12, 2021

James Gilligan

Business Strategy, Printing

Book publishers often view printers in terms of capacity. If the press has the right availability at the right time, there’s potential for partnership. Capacity and capability are the foremost…

Easing the Transition for New Association Customers

April 9, 2021

James Gilligan

associations, Business Strategy

Transitioning to a new printing service can be difficult, even when the benefits are clear. Even if it’s not the best business decision in the long run, the status quo…

Today’s Commercial Printing Goes Beyond Just Paper and Ink

April 8, 2021

James Gilligan

Business Strategy, Postage, Mailing and Distribution, Printing

Consistent quality coupled with quick turnarounds is often viewed as the crucial combination when it comes to magazine printing, and rightfully so. Although as a product they have everlasting value,…

G7 Master Printer Certification Explained

March 31, 2021

James Gilligan

Printing

Businesses spend countless hours creating and designing their print products. So, when it comes to the printing process, perfection is non-negotiable. It doesn’t matter whether it’s a B2B catalog, a…

Posts by James Gilligan

Magazine Trends in 2021 and Beyond: A Conversation with Mr. Magazine

Walsworth Wins Eight GraphEx Awards

Walsworth’s Commitment to the Environment

What Do Publishers Need to Know About Paper Basis Weights?

A Rosy Outlook for Books

Communication Creates Prepress Perfection

Finding a Book Printer that Matches Your Mindset

Easing the Transition for New Association Customers

Today’s Commercial Printing Goes Beyond Just Paper and Ink

G7 Master Printer Certification Explained

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