Communication Creates Prepress Perfection
Perfection is the goal for every print publication. But when it comes to catalogs, where a single error can mean lost sales, perfection is paramount. Catalogs are sales documents at their core. Their content must not only be flawless, but also engaging and easily navigable. Given these needs, your printer should play an integral role […]
Finding a Book Printer that Matches Your Mindset
Book publishers often view printers in terms of capacity. If the press has the right availability at the right time, there’s potential for partnership. Capacity and capability are the foremost factors when it comes to choosing a print partner. After all, the relationship between printer and publisher is about creating a successful print product. At […]
Easing the Transition for New Association Customers
Transitioning to a new printing service can be difficult, even when the benefits are clear. Even if it’s not the best business decision in the long run, the status quo is often the short-term path of least resistance. Associations want their business relationships to be like their member relationships: long-term, and mutually beneficial. Given this, […]
Today’s Commercial Printing Goes Beyond Just Paper and Ink
Consistent quality coupled with quick turnarounds is often viewed as the crucial combination when it comes to magazine printing, and rightfully so. Although as a product they have everlasting value, their content isn’t evergreen. At the same time, it doesn’t matter how quick the print turnaround is if a publisher still has to rely on […]
G7 Master Printer Certification Explained
Businesses spend countless hours creating and designing their print products. So, when it comes to the printing process, perfection is non-negotiable. It doesn’t matter whether it’s a B2B catalog, a niche interest magazine, or something in between, if it has your company logo on it, it must be flawless. From a printing standpoint, this means […]
When the Extra Mile is the Most Important
Take it from us — printing can be complicated. Each project has its own needs and encounters its own complications throughout the printing process. Of course, hurdles of some kind are always anticipated, especially throughout the prepress process. As a print buyer, you want to be aware of the printing particulars that impact your print […]
Sailing Through Rough Seas
Sailors anticipate rough weather from time-to-time. Squalls can arise out of nowhere, and some larger storms are too big to outrun. When a storm is on the horizon, sailors prepare with a comprehensive checklist. Each crewmember has their own predetermined responsibilities to prepare the ship for any potential problems. These lists include the expected, such […]
Soothing the Impact of Subscription Fatigue
There’s a subscription for everything these days. Literally everything. From Amazon Prime and HelloFresh to Netflix — not to mention its numerous competitors — most of us are juggling at least a handful of subscriptions. There seems to be new subscription-based businesses launching every day. But consulting giant Deloitte’s annual survey of Digital Media Trends […]
The Everlasting Escapism of Magazines
The pandemic-impacted previous year posed huge hurdles for almost every industry, and the magazine industry was far from immune. It would be easy to blame things on COVID-19 and leave it there. After all, it did drain readers’ disposable income, and company ad budgets. But for some magazines, such as the 60 new print titles […]
