Walsworth Blog

App Evolution. App revolution.

When it comes to apps, the possibilities keep expanding. We are proud to be a partner with Adobe AEM, which allows our app architects to create attractive, intuitive, user-friendly apps.

Our apps are no longer just publishing apps. They’re tools that can add variety to your publishing strategy. The right app will serve as an interactive companion to your printed publication. It can be used to inform, entertain or connect with your audience.

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Defending Your Publication Against Being Sunsetted

Nobody wants to see their beloved publication come to an end. The challenges faced by association magazines were the topic of the recent Walsworth-sponsored Lunch and Learn in Chicago.

“Taking a Closer Look at Your Association’s Publishing Program” was moderated by Joe Stella, Vice President of Business Development at GLC Communications. Tony Priore, the Chief Marketing Officer at the Residential Real Estate Council; Molly McDonough, the Editor-in-Chief of the American Bar Association Journal; and Steve Schwanz, the Executive Vice President of Fox Associates, made up the panel.

The discussion focused on how publishing teams can pro-actively prevent their magazine from being discontinued.

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AM&P Annual Meeting: A Deeper Dive into the Benchmarking Study

The association publishing world occupies a unique space. The AM&P Annual Meeting, held this June in Washington, D.C., provided the opportunity for those participating to take place in something meant just for their occupation.

One session focused on the AM&P Benchmarking Study. Four panelists shared their insights.

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AM&P Annual Meeting: Publication and Communication Frequency

The association publishing world occupies a unique space. The AM&P Annual Meeting, held this June in Washington, D.C., provided the opportunity for those participating to take place in something meant just for their occupation.

Is your association publishing the right amount for your audience? Sarah Black, the Senior Manager of Editorial Services at Red Chair Communications addressed that question in her session, “The Strategy of Frequency in Publications and Communications.”

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AM&P Annual Meeting: Technology and Your Publication

The association publishing world occupies a unique space. The AM&P annual meeting, held this past June in Washington, D.C., provided the opportunity for those participating to take place in something meant just for their occupation.

Associations are always looking to improve member experience and technology provides many routes to do so. In one of the AM&P sessions, “Where Technology Can Take You – and Your Reader,” a panel of technology experts shared their expertise and addressed concerns to help associations understand which technologies should be on their radar – and why.

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