Walsworth Blog

Announcing an exciting new ebook for associations!

Associations face many challenges, and in this day and age it can be a struggle to survive. Walsworth wants to help, and we’ve done so by creating a new eBook to assist associations with membership growth and retention called Making it Easier.

Cornerstones
This eBook builds upon four cornerstones: engage, retain, balance and sustain. It covers how to engage with association members, how to retain those members, how to balance the mix of print and digital, and how to sustain your association by appealing to young people.

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Raking in Revenue through eCommerce

Has your publication considered eCommerce as a potential revenue source? Meg Estevez, corporate director of audience development at NewBay Media, made a case for it at Niche Media’s 2017 Super Niche conference in Charlotte, North Carolina.

In her presentation titled Build It and They Will Shop! How to Develop Your Brand’s Online Store, she outlined four basic steps to build and bring in revenue through eCommerce stores.

What goes in the store
First, you have to figure out what you’re going to sell. Start with simple items and things you already have on hand, such as magazines or research reports in PDF format. Keep a “wish list” of stuff you’d like to add later.

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How Publishers are Driving Revenue Through Analytics

You may be missing one key to growing your publication’s business: analytics.

There are plenty of reasons you may not be using them.

  • “I don’t like numbers.”
  • “They don’t tell me much.”
  • “I haven’t got the data.”
  • “It’s too expensive.”

Stop. Right now. With the excuses.

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Managing the Mix of Print and Digital Communications

More than 40 percent of association members consider industry information a top benefit of belonging, according to a 2016 study conducted by Abila. This ranks ahead of every other benefit except providing a code of ethics.

Associations have long been the purveyors of authoritative content about the professions and industries they serve, but the ways in which this information is distributed to members has changed dramatically in the past 20 years.

New Call-to-actionAccording to the same study by Abila, millennials, who are now the largest generation in the workforce, want the most communication out of four generations surveyed. They want every piece of information available! Gen Xers and baby boomers prefer regular updates, but mature workers (those born before 1945) only want to know the big news. These different demands require multiple mediums.

In this installment of the Making it Easier series, we spoke to Kim Howard of Write Communications, LLC, an experienced and award-winning association magazine publisher, about the transformation of association communications from print to digital.

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Monetizing Video for Your Printed Publication

Publishers may be under-utilizing a platform with huge potential: video.

In fact, it’s so big, Niche Media had two people deliver presentations titled Monetizing Video at the Niche Digital Conference in Denver, Colorado.

There are several reasons to make videos. It can help keep your publication current, bring subscribers to your website, increase their engagement and loyalty, and bring in organic traffic. There’s also the potential to bring in revenue.

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