Personalized Print: The Next Frontier for B2B Catalog Marketing
Will Lubaroff
September 12, 2025
In today’s crowded media landscape, your association’s publication is more than just a magazine; it’s a key tool for member engagement, retention and pride. Whether you’re producing quarterly journals, monthly newsletters or annual reports, the quality and uniqueness of your printed materials can make a lasting impression. That’s where smart printing options come in. By…
Publishing a magazine for your association or membership group is a labor of love. It’s a tangible reflection of your organization’s mission, a way to engage members, share industry news and reinforce your brand. But between editorial deadlines, design approvals and the logistics of printing and mailing, it can be easy for the production process…
For professional and membership-based associations, member retention is everything. Recruiting new members can be costly and time-consuming, so keeping existing members engaged and committed is a key driver of long-term sustainability. While digital communications have become more prominent in recent years, high-quality print materials continue to play a critical – and often underutilized – role…
In today’s competitive marketplace, personalization isn’t just a nice touch – it’s an expectation. From targeted email campaigns to curated social media ads, audiences are growing more accustomed to content tailored specifically to them. But digital engagement is only half the story. Print, too, has entered the age of personalization, thanks to the evolution of…
Each year, the Printing & Imaging Association MidAmerica’s GraphEx Awards celebrate the best in print craftsmanship across the country. Walsworth is proud to once again be recognized for excellence in printing and binding, taking home numerous awards spanning yearbooks, books, magazines and specialty print projects. These honors not only reflect the dedication and expertise of…
In today’s fast-paced publishing world, meeting tight deadlines and delivering customized products is crucial. At Walsworth, we’ve streamlined our book production process with state-of-the-art technology that enables us to deliver high-quality printed materials – on time, every time – through our efficient Print-on-Demand (POD) process. What is Print-on-Demand? Print-on-demand is a modern production method that…
Stay up-to-date with what’s new at Walsworth and subscribe to our blog.
To begin the quoting process, please submit the form below.
Feel free to use approximations when specifics are not yet determined.
To begin the quoting process, please submit the form below.
Feel free to use approximations when specifics are not yet determined.
To begin the quoting process, please submit the form below.
Feel free to use approximations when specifics are not yet determined.
To begin the quoting process, please submit the form below.
Feel free to use approximations when specifics are not yet determined.