Personalized Print: The Next Frontier for B2B Catalog Marketing
Personalization has redefined digital marketing, yet many B2B teams overlook its impact in print. That is a missed opportunity. Variable data printing gives your catalog the power to speak to specific companies, regions, selling seasons and even individual decision makers. The result is a book that feels relevant, reduces friction in buying groups and moves […]
Why B2B Catalogs Still Drive Sales in a Digital-First World
In 2025, every B2B buyer lives online, yet print catalogs continue to move revenue. That is not nostalgia. It is about how people feel when stakes are high, how trust is earned inside a room and how a physical page steadies attention. When your catalog lives alongside e-commerce, marketing automation and sales, it becomes a […]
The Evolving Role of Print Catalogs in B2B Marketing
Print catalogs have never stopped working in B2B marketing; what changed is the job they do. Twenty years ago, a catalog often served as the primary product database and an ordering channel. Today, your buyers research across a web of touchpoints, then use catalogs for discovery, shortlisting and confidence building that moves a complex sale […]
What to Expect During Your First Press Check
We sat down with Cassie Elliott, Customer Service Manager at Walsworth – Marceline, to walk through what customers can expect during their first press check and why this step can make a big difference in the final product.
Today’s Digital Press: Innovations in Speed and Resolution
If your printing program depends on faster cycles and professional quality, today’s digital presses deliver. For books, magazines and catalogs, recent advancements translate into practical gains you can feel in schedules, budgets and outcomes. Speed That Serves Your Schedule Modern digital workflows remove plate-making and long makereadies, so work moves from approved files to press […]
USPS Announces Temporary Holiday Price Changes for 2025 Peak Season
The United States Postal Service has proposed temporary rate increases for select package services during the 2025 holiday season to offset extra handling costs. These changes are still subject to approval by the Postal Regulatory Commission. Effective dates: Oct. 5, 2025 – Jan. 18, 2026 (pending PRC approval) Services affected: Priority Mail Express, Priority Mail, […]
Eco-Conscious Choices for Religious and Faith-Based Publishers
As a faith-based organization, you understand the importance of printed materials for worship and education, from workbooks and curricula to hymnals, catechisms, prayer books and sacred texts. Ensuring these print projects are produced in an eco-friendly way is not only an environmental imperative, but also an expression of stewardship, working to protect the earth and […]
Paper Options for Hymnals, Devotionals & Other Religious Materials
Choosing paper for sacred publications is an act of stewardship. Congregants lift hymnals every week, students crease workbooks during class and devotional readers linger over daily reflections. The sheet you specify influences how clearly type prints, how long pages last and how the book feels in a worshipper’s hands. Because Walsworth prints millions of religious […]
How Quality Print Enhances the Religious Educational Experience
Printed words have shaped faith formation for centuries. From parchment scrolls to today’s full‑color workbooks, ink on paper invites learners to slow down, reflect and build lasting memories. Although digital tools have their place, durable, quality print materials remain at the heart of successful religious education for children, teens and adults alike. Here’s why. 1. […]
Industry Insights: Frequently Asked Questions About Printing & Finishing
In the world of publishing and commercial printing, customers often have questions about how to choose the right materials and finishes for their books, magazines and catalogs. At Walsworth, we hear many of these questions regularly. Below, we’ve compiled some of the frequently asked questions (and clear answers) about paper stock, binding methods, finishing techniques, […]
