What Reliability Really Looks Like When Choosing a Print Partner
Choosing a new print partner is a significant decision for any trade publisher. Your printer becomes responsible for one of the most visible parts of your publication: turning months of editorial planning, advertising sales and design work into a finished issue that reaches readers as expected. That means reliability is about much more than producing […]
USPS Urges PRC to Move Forward on Ratemaking Reform
The U.S. Postal Service is urging the Postal Regulatory Commission (PRC) to move forward with the next phase of its review of the Market Dominant ratemaking system. The outcome could affect mailers and future postage costs. In an Oct. 1 filing, USPS asked the PRC to consider its proposal for more pricing flexibility. USPS says […]
Five Signs Your Trade Publication Has Outgrown its Current Print Provider
Growth is a good problem to have. But as your publication grows, the printing relationship that worked a few years ago may not work as well today. Maybe your circulation has increased. Your editorial calendar has become more demanding. Advertisers are asking for more creative options. Or, maybe your team has simply reached the point where coordinating […]
Why Print Still Matters for Specialized B2B Publications
Publishers serving specialized industries face a familiar question: What role should print play when readers have more ways than ever to get information? Email newsletters, websites, social media and other digital channels make it possible to distribute content quickly and keep readers connected between issues. But for a trade publication, delivering information is only part […]
Why Consistency Matters More Than Price in Trade Publication Printing
For trade publishers, every issue carries more than articles and advertisements. It represents the credibility of your organization and the value you deliver to readers and advertisers. While printing costs are always an important consideration, focusing solely on price can overlook a factor that often has a greater impact on long-term success: consistency. In trade […]
Direct Mail Strategies to Grow Your Publication’s Audience
For magazine and association publishers, growth has always come down to one question: how do you reach the right readers and prove your value to advertisers at the same time? Digital channels get most of the attention, but print remains one of the most effective ways to engage readers and deliver value to advertisers. When […]
Paper Market Update Sept. 2026: How Changing Demand Affects Paper Costs
The North American paper market is heading into the fall with an interesting challenge. While demand patterns continue to evolve across many print segments, paper pricing and availability haven’t necessarily become easier for print buyers to navigate. According to the American Forest & Paper Association (AF&PA), U.S. printing and writing paper shipments were 9% lower […]
Why a True Printing Partner Is Impossible to Replace: Walsworth’s Perspective
A recent article from Printing Impressions, “What Makes a Printing Company Impossible to Replace?” argues that the most successful printing companies are not necessarily the lowest-cost providers. Instead, they become indispensable by combining consultative expertise, proactive communication, workflow efficiency and exceptional customer service. The article suggests that printers who consistently solve problems and simplify operations […]
Jacob Gordon Named General Manager of Walsworth – Marceline
MARCELINE, MISSOURI [Aug. 31, 2026] — Walsworth, one of the nation’s leading printing companies, has promoted Jacob Gordon to General Manager of its printing facility in Marceline, Missouri. He will assume the role on Aug. 31 and succeed David Sevits, who will officially retire this fall after 22 years with the company. Gordon joined Walsworth […]
The Important Role of Local Magazines in a Digital World
We live in a world where information is available instantly. News breaks on social media, businesses communicate through email and consumers can access nearly unlimited content from their phones. Digital platforms have transformed how people discover information, but they have not eliminated the need for local magazines. In fact, city and regional publications continue to […]
