USPS To Offer 10% Postage Discount with Catalog Insights Promotion
The United States Postal Service is launching a new Catalog Insights Promotion, offering a 10% discount on postage for qualifying catalog mailings. If you’re looking to get more value from your marketing dollars, this promotion presents an excellent opportunity, especially for brands that rely on printed catalogs to connect with customers. Key Promotion Dates Registration…
The “AND Era:” Combining the Power of Offset and Digital Printing
The global print industry is entering what NAPCO Research has dubbed the “AND Era”: a strategic phase where printers no longer choose between offset and digital printing, but instead leverage the strengths of both methods working in tandem to support each other. In a recent study sponsored by Kodak and featured in Printing Impressions, researchers…
Walsworth’s Guide to Creating Durable Print Products
Manufacturing floors and job sites are hostile to paper. Oil‑stained gloves flip pages, airborne grit abrades covers and manuals are tossed into toolboxes instead of bookshelves. If a catalog tears or a guide book’s spine cracks, information is lost and credibility goes with it. Building durability into the print specification up front keeps your product…
Why Offset Printing Is Still Effective in 2025
In a time when digital transformation is at the forefront of nearly every industry, one may assume traditional printing methods are fading into the background. But for printers and publishers in 2025, offset printing is not only still relevant – it’s thriving. From large-scale magazine, book and catalog production to hybrid print strategies that combine…
Smart Printing Options to Enhance Your Member Publications
In today’s crowded media landscape, your association’s publication is more than just a magazine; it’s a key tool for member engagement, retention and pride. Whether you’re producing quarterly journals, monthly newsletters or annual reports, the quality and uniqueness of your printed materials can make a lasting impression. That’s where smart printing options come in. By…
From Idea to Mailbox: Streamlining the Magazine Production Process with Walsworth
Publishing a magazine for your association or membership group is a labor of love. It’s a tangible reflection of your organization’s mission, a way to engage members, share industry news and reinforce your brand. But between editorial deadlines, design approvals and the logistics of printing and mailing, it can be easy for the production process…
How High-Quality Print Drives Member Retention and Engagement
For professional and membership-based associations, member retention is everything. Recruiting new members can be costly and time-consuming, so keeping existing members engaged and committed is a key driver of long-term sustainability. While digital communications have become more prominent in recent years, high-quality print materials continue to play a critical – and often underutilized – role…
Personalization Power: Unleashing the Potential of Variable Data Printing
In today’s competitive marketplace, personalization isn’t just a nice touch – it’s an expectation. From targeted email campaigns to curated social media ads, audiences are growing more accustomed to content tailored specifically to them. But digital engagement is only half the story. Print, too, has entered the age of personalization, thanks to the evolution of…
Walsworth Honored with Multiple 2025 GraphEx Awards
Each year, the Printing & Imaging Association MidAmerica’s GraphEx Awards celebrate the best in print craftsmanship across the country. Walsworth is proud to once again be recognized for excellence in printing and binding, taking home numerous awards spanning yearbooks, books, magazines and specialty print projects. These honors not only reflect the dedication and expertise of…
Revolutionizing Efficiency: Walsworth’s Print-on-Demand Process
In today’s fast-paced publishing world, meeting tight deadlines and delivering customized products is crucial. At Walsworth, we’ve streamlined our book production process with state-of-the-art technology that enables us to deliver high-quality printed materials – on time, every time – through our efficient Print-on-Demand (POD) process. What is Print-on-Demand? Print-on-demand is a modern production method that…
