The Value of Printing Expertise
For publishers of books, magazines and catalogs, the quality of the finished product is crucial. While online platforms offer additional reach, print remains an important medium for engaging readers, showcasing artistry and establishing brand identity. However, achieving a truly exceptional print product requires more than just sending files to a printing press. It demands expertise – the kind of knowledge and experience that only a seasoned printing company can provide. Partnering with such a specialist offers publishers a wealth of…
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The Hidden Costs of Cheap Commercial Printing
In today’s competitive market, publishers are constantly seeking ways to reduce expenses, particularly when it comes to printing costs. While the allure of the lowest price is undeniable, opting for the cheapest printing option can often lead to unexpected and costly consequences. This blog post will delve into the hidden costs associated with cheap commercial printing, explaining why it’s crucial to prioritize quality and long-term value over short-term savings. Print Quality Compromises Subpar Materials: Cheap printers often resort to low-quality…
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Creating Opportunities Through Print: Walsworth’s Mission
At Walsworth, we believe in creating a positive impact on every level. Our company mission is to create opportunities for our team, customers and communities through print. This commitment extends beyond simply producing high-quality printing solutions – it’s about fostering a thriving environment for our team, building lasting partnerships with our customers and making a meaningful difference in the communities where we operate. Supporting Our Team: A Foundation of Growth A happy, skilled and engaged team is the cornerstone of…
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The Vital Role of Walsworth’s CSRs: An Interview With Cassie Elliott
At the heart of every successful print project lies a dedicated team of professionals who ensure customer visions are brought to life. One incredibly vital role is that of a Customer Service Representative (CSR) at Walsworth. We sat down with Cassie Elliott, Customer Service Manager and Pre-Press Manager at Walsworth – Marceline, to learn more about the crucial role CSRs play in the printing process. A Passion for People and Print Cassie’s journey into the world of customer service began…
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Walsworth Announces Plans to Acquire Documation
The latest acquisition made with our customers in mind. Eau Claire, Wisconsin; Dec. 23, 2024 – Walsworth, a family-owned printing company based in Marceline, Missouri, recently announced that it will acquire Documation on Jan. 1, 2025, bringing it into the Walsworth brand. Documation will be renamed Walsworth – Eau Claire, and will be Walsworth’s eighth facility, joining the company’s locations in Marceline, Brookfield and Fulton, Missouri; Overland Park, Kansas; Saint Joseph, Michigan; and Ripon, Wisconsin. Documation was founded in 1994,…
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6 Tips for Creating Engaging Content for Your Publication
In today’s fast-paced digital world, capturing and maintaining reader attention is more crucial than ever. For magazine publishers, creating engaging content is the key to increased readership, a more interactive reader base and ultimately, a more attractive publication for potential advertisers. The Power of Engaging Content Engaging content is more than just informative; it’s captivating, inspiring and relevant to your audience. It resonates with readers, sparking conversations and leaving a lasting impression. When your publication consistently delivers high-quality, engaging content,…
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