Concept to Catalog: Get Printed!
So you’re thinking about creating a printed catalog… what do you do? We’ll walk you through the process! Starting Out However you do your initial research – seeking recommendations from friends, a Google search, or picking up the phone – your initial contact with your printer will most likely be a sales representative. Sales representatives […]
CreativePro Week with James Wamser
The highly anticipated CreativePro Week conference, a premier how-to seminar for creative professionals, recently concluded in Phoenix, Arizona. Taking place from June 5 to 9, the event drew more than 500 enthusiastic individuals both in-person and virtually eager to learn and be inspired. Walsworth was honored to be a sponsor at the event, which included […]
The Educational Book Market: Trends, Growth and Future Outlook
Educational books are a crucial resource in learning. From textbooks to curriculum materials, the educational book market encompasses a wide range of materials. Today, we will delve into the significance of the educational book market, explore recent developments and trends, and provide insights into its future trajectory. Understanding the Educational Book Market Educational books are […]
A History of Disruption in the Book Industry
For something that can be traced back hundreds or thousands of years, the book industry is still evolving. In fact, the history of the book industry has seen some of its biggest changes within the last 40 years! From ancient clay tablets to Gutenberg’s press to the appearance of the Kindle, the book industry is […]
How Print Improves Learning and Retention
When reading, there are benefits to both digital and print. You can’t deny the convenience that comes with pulling out your phone and quickly reading up on the latest breaking news. But when you’re reading for education, print is the way to go. Print improves learning and retention. Here’s how. Processing Our brains process information […]
The Printing Process: Offset Printing
What happens when you submit your files to print? Have you ever wondered how the printing process works? If your project is using offset printing, here’s a step-by-step breakdown of what happens at the plant. Prepress In offset printing, the colors are added to the paper in layers: cyan, magenta, yellow and black. This is […]
The Benefits of Coated Vs. Uncoated Paper
Different commercial printing projects call for different kinds of paper. There are many variables, including the choice of coated paper versus uncoated paper. Coated paper has a surface coating applied to it, made from minerals and chemicals, which gives it a specific “feel”, can impact the shade of the paper and impacts brightness, or the […]
What’s in the Mailbox? Consumers Still Like Receiving Mail
As I kid, I remember going to my grandmother’s house and rifling through the catalogs she kept on her coffee table. Many of them sold clothes that could have been worn by an extra on “The Golden Girls.” Even though I was deep into my off-brand JNCO jeans phase, I still spent hours looking through […]
Left on Read: How and Why Gen Z Values Print
Despite being defined as “digital natives,” Gen Z values print, and their actions and words show it. Many of the group, who are largely categorized as being born between 1997 and 2012, spend plenty of time on phones and other screens but turn to print when they want a break or need to really focus. […]
Choosing the Best Paper Stock for Your Commercial Printing Projects – Printing Basics
From basis weight, grade and finish to opacity, caliper and brightness, every aspect of paper plays a crucial role in creating a high-quality finished product. In this series, we detail the properties and functions of commercial printing paper, explore various paper types and their benefits, and provide insights into how to make informed decisions about […]
