Color Correct: Why and How to Achieve Accurate Color Representation in Print
Your brand relies on accurate print color. According to Idealliance, “Color consistency reinforces trust. Inconsistency with colors associated with a brand subconsciously diminishes it, and erodes brand loyalty.” You also want the images in your publication to stay true to the artist’s vision and/or accurately show what’s being pictured. But how can you achieve consistent, […]
Understanding Printing Costs: A Breakdown of Factors
For publishers, the cost of printing is a significant factor in determining the viability, and ultimately the profitability of a project. Whether you’re producing a book, magazine or catalog, it’s important to understand the overall printing costs and what all goes into that number. In this blog, we’ll dive into the various costs associated with […]
The Switching Advantage: Why Businesses Choose Walsworth
There are plenty of reasons why it may be time to begin a partnership with a new printer. Price, schedule and expertise (or lack thereof) can play huge roles in your overall relationship with your printer. Over the years, many publishers have come to Walsworth looking for a fresh start, and thanks to our dedication […]
Optimizing Your Printing Budget: Strategies to Save Without Sacrificing Quality
We understand that when choosing a printer for your next project, price is often a significant factor in the decision-making process. Perhaps a previous printing project exceeded your budget, or maybe you felt there were more affordable options available elsewhere. At Walsworth, we’re committed to providing exceptional printing services while being mindful of your budget. […]
From Press to Pages: An Interview With Walsworth’s Master Magazine Printers
As a printing company with 87 years of experience, there’s a lot of skill and knowledge amongst our talented staff. We sat down for a conversation with two of our master magazine printers; Phil Archer, General Manager at Walsworth – Saint Joseph, and Jack Maddox, Press Manager at Walsworth – Fulton, to find out more […]
7 Ways Print Can Benefit College Recruiters
The job of a college recruiter isn’t easy. With countless colleges and universities across the country competing for prospective students’ attention, how do you stand out above the rest? Before you turn to university-branded pens or can koozies, we suggest trying an alternative: print. High-quality printed materials give prospective students a break from digital noise […]
How Walsworth Makes Switching to a New Printer (Relatively) Easy
Sometimes, the time comes to make a change – even when you’ve been working with the same printer for a long time. There could be a variety of reasons for switching printers: quality concerns, timing, cost and transportation logistics, among many other things, could influence your decision. Switching to a new printer can be a […]
How Much Does it Cost To Print a Magazine?
Despite constantly advancing technology shifting us further towards digital forms of media, print is still very much alive, and magazines can still be a profitable endeavor. But if you’re considering starting a magazine or other publication, your first question is more than likely “How much will it cost?” Unfortunately, it’s not quite that simple. There […]
A New View of Magazine Cost Control
Cost control is a way of life in today’s publishing environment. Yet cost-saving efforts virtually always carry an element of bad news. And the worst news stems from cuts that make a publication less viable over the longer term. It’s especially painful when we’re experiencing a resurgence in magazines—particularly print versions. According to a May […]
Why You Should Onshore Your Book Production
The pandemic challenged book publishers as never before. The good news was book demand rose in many categories with people sheltering at home and seeking entertainment. The bad news was the increasingly global book manufacturing and distribution supply chain was severely challenged. Briefly, here’s what happened: Global labor shortage Global shipping issues Global paper shortage […]
