Walsworth Blog

Incorporating video into your B2B marketing strategy

People like watching video. Data shows that four times as many customers would rather watch a video about a product than read about it. So what does that mean for your B2B marketing strategy?

It’s not everything, but monetizing video can be a key tool in your marketing plan.

Incorporating videos does not have to be expensive, time-consuming or complicated. A little bit of effort can result in a more engaged audience.

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Create a successful print project with Walsworth’s new ebook

Printing projects can be complicated. Many steps follow the moment an idea is first conceived.

Every piece requires meticulous review. Walsworth created Keys to a Successful Print Project to help you through the process.

As Customer Service and Pre-press Manager Julie Huffmon said, the true key is “Planning, planning, planning!”

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Keys to a successful printing project: Mailing

As freshly printed books, magazines or catalogs roll off the press, it’s time to send them out into the world. That’s where mailing comes in.

More than meets the eye
Customer Service Manager Jake Pschigoda believes mailing is a frequently overlooked part of printing because it can be a tedious process.

“The USPS has a five-inch thick manual of just rules and regulations and different postal types,” he explained. “To the common person, it’s painful. It’s hard to get anywhere in terms of understanding it.”

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First steps toward a successful printing project

The key to a successful print project: “Planning, planning, planning!” said Walsworth Customer Service and Pre-press Manager Julie Huffmon.

Taking care at every stage will help ensure the best final product for your company – and will avoid any potentially costly mistakes. The beginning steps are key.

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How nonprofits can stay relevant and engaging on social media

Running your organization’s social media can be both and art and a science. You can find data on the best times to post. You can learn how to boost SEO using social media. However, some keys to social media success are less tangible.

Walsworth’s eBook, Social Media Strategy for Nonprofits explores ways to maximize social media results with minimal monetary investment, including how to stay relevant and engaging.

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