Walsworth’s publication makeover identifies improvement ideas and cost-saving options for magazine publishers. Our cross-departmental team of experts meets to review your publication when you’re looking for ways to expand advertising opportunities, reduce costs or simply ensure your submission processes are as efficient as possible.

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Design

Does your design support your publication’s readership goals? It’s possible aesthetic or visual changes could improve how your brand is perceived, attracting more readers and generating additional revenue. Our publication makeover team considers:

  • Paper alternatives
  • Cover coating options
  • Insert suggestions

Prepress

Are your files set up as efficiently as possible? There may be ways to expedite the prepress phase of your publication. No one likes to lose time due to unexpected changes. Our publication makeover team considers:

  • Personalized feedback on your file preparation
  • Ways to integrate digital proofing into your production process

Production

Are you getting the best value with your trim size and paper grade? Sometimes a small change can make a big difference in your budget efficiency.

Our publication makeover team considers:

  • Trim size options to decrease manufacturing and postage savings
  • Binding options
  • Insert suggestions and layout ideas
  • A review of quantities and mail lists

Distribution

Are you using the most effective methods for distribution? We'll compare alternatives to help you optimize your distribution channels.

Our publication makeover team considers:

  • Trim size changes, which could result in postage savings
  • Mail/co-mail options for potential savings
  • An international mail review
  • Drop ship alternatives
  • A distribution and fulfillment review

Request a Publication Makeover

If your organization would benefit from a clearer understanding of how a publication makeover could help, please contact us to request more information about a Publication Makeover today.

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