Personalization Power: Unleashing the Potential of Variable Data Printing
In today’s competitive marketplace, personalization isn’t just a nice touch – it’s an expectation. From targeted email campaigns to curated social media ads, audiences are growing more accustomed to content tailored specifically to them. But digital engagement is only half the story. Print, too, has entered the age of personalization, thanks to the evolution of variable data printing (VDP). Variable data printing enables publishers, marketers and business owners to produce printed materials that are uniquely customized for each recipient, without…
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Walsworth Honored with Multiple 2025 GraphEx Awards
Each year, the Printing & Imaging Association MidAmerica’s GraphEx Awards celebrate the best in print craftsmanship across the country. Walsworth is proud to once again be recognized for excellence in printing and binding, taking home numerous awards spanning yearbooks, books, magazines and specialty print projects. These honors not only reflect the dedication and expertise of our teams but also showcase the creativity and vision of our customers. Keep reading for a look at our winning entries and how Walsworth helped…
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Revolutionizing Efficiency: Walsworth’s Print-on-Demand Process
In today’s fast-paced publishing world, meeting tight deadlines and delivering customized products is crucial. At Walsworth, we’ve streamlined our book production process with state-of-the-art technology that enables us to deliver high-quality printed materials – on time, every time – through our efficient Print-on-Demand (POD) process. What is Print-on-Demand? Print-on-demand is a modern production method that allows us to print only what is needed, precisely when it’s needed. Whether it’s a single perfect-bound book or personalized printed materials, the POD process…
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Digital Printing and Offset Printing: What’s the Difference?
When businesses need to print materials in different quantities or with specific customization, choosing the right printing method can make all the difference. Whether you need high-volume catalogs with precise color matching or personalized books that speak to individual readers, understanding the differences between digital and offset printing will help you select the most effective solution. Understanding Offset Printing Offset printing is the traditional method of printing that has been used for decades. It is divided into two primary categories:…
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Tips for Green Printing: How To Stay Sustainable in 2025
As the world continues to prioritize sustainability, publishers and businesses that produce printed materials – whether books, magazines or catalogs – are increasingly seeking environmentally responsible ways to bring their products to life. Green printing is no longer a niche concern; it’s a necessity. The good news? It’s more accessible than ever in 2025. Whether you’re an established publisher or a brand with a growing need for printed communications, these practical tips will help reduce your environmental impact while maintaining…
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The Benefits of Print-on-Demand (POD)
In the publishing world, efficiency and adaptability are key to success. Traditional offset printing has long been the standard for high-quality book and magazine production, but it can come with difficulties, particularly for publishers looking for smaller print runs. Enter print-on-demand (POD), a solution that has transformed the industry by offering a more streamlined, cost-effective and flexible approach to printing. Print-on-demand allows publishers to print books, magazines and other printed materials in small quantities, only as needed. This approach provides…
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