How College Students Benefit From Printed Materials
College learning is increasingly digital, yet printed materials still play a central role in student success. For teams responsible for catalogs, textbooks, workbooks, course packets and recruitment pieces, the question is not print or digital; it’s how to use each format where it helps students the most. What the Latest Research Says A 2024 research […]
Hybrid Offset & Digital Workflows: When and How to Mix Technologies
For large publishers and enterprise brands, the smartest print programs no longer utilize just offset or digital – both methods play an important role. A well‑designed hybrid approach moves each job to the device that best fits run length, speed and versioning needs, which improves schedules, reduces waste and trims inventory risk. Why Hybrid Now […]
Walsworth announces hiring of Jen MacIvor as VP, Chief Information Officer (CIO)
Marceline, Missouri; Oct. 14, 2025 – Walsworth announced today that it has hired Jen MacIvor as the company’s new Vice President of Technology and Chief Information Officer (CIO). MacIvor will be replacing Walsworth’s current VP of Technology, Mike Sargent, who will be retiring at the end of 2026. Over the next several months, MacIvor and […]
Walsworth’s Catalog Marketing Playbook For E-Commerce Growth
Print catalogs are far from outdated. They are powerful tools that guide shoppers from flipping through pages at home to buying online. Catalogs spark interest, help customers consider their options and build brand recognition that makes your digital ads and emails work harder. Research supports this. Harvard Business Review reports catalog response has increased steadily […]
Sustainability In Retail Printing: Meeting Customer Expectations
Retail customers expect brands to walk their talk on sustainability. They want credible sourcing, less waste and products that look beautiful without costing the earth. For marketers who rely on catalogs, inserts and marketing collateral, the path forward is clear. Choose print partners that can document responsible materials, reduce waste in production and deliver premium […]
USPS Update: No January 2026 Price Increase for Market-Dominant Mail
The U.S. Postal Service has confirmed that there will be no January 2026 price increase for market-dominant categories of mail. Postmaster General David Steiner recommended delaying price adjustments until mid-year 2026, a move accepted by the USPS Board of Governors. This includes: Postmaster Steiner emphasized the importance of balancing revenue needs with affordability: “We continually […]
Premium Print for Luxury Retail: Why Quality Matters
Luxury retail lives and dies on perceived value. Materials, photography, typography and the tactile experience signal where a brand sits on the spectrum from everyday to extraordinary. That is exactly why premium print performs so well for luxury companies. High‑quality catalogs and direct mail do more than look beautiful. They change what customers remember, how […]
Personalized Print: The Next Frontier for B2B Catalog Marketing
Personalization has redefined digital marketing, yet many B2B teams overlook its impact in print. That is a missed opportunity. Variable data printing gives your catalog the power to speak to specific companies, regions, selling seasons and even individual decision makers. The result is a book that feels relevant, reduces friction in buying groups and moves […]
Why B2B Catalogs Still Drive Sales in a Digital-First World
In 2025, every B2B buyer lives online, yet print catalogs continue to move revenue. That is not nostalgia. It is about how people feel when stakes are high, how trust is earned inside a room and how a physical page steadies attention. When your catalog lives alongside e-commerce, marketing automation and sales, it becomes a […]
The Evolving Role of Print Catalogs in B2B Marketing
Print catalogs have never stopped working in B2B marketing; what changed is the job they do. Twenty years ago, a catalog often served as the primary product database and an ordering channel. Today, your buyers research across a web of touchpoints, then use catalogs for discovery, shortlisting and confidence building that moves a complex sale […]
