Blog Archives | Walsworth

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The State of Catalog Marketing: What’s Working in 2025

July 11, 2025

Blog, Business Strategy, Catalog, eCommerce

In an age dominated by digital media, printed catalogs have surprisingly held their ground and even gained new relevance in 2025. Major brands are returning to physical catalogs to cut…

Why Industry Catalogs Still Reign Supreme in the Digital Age

July 2, 2025

Will Lubaroff

Blog, Business Strategy, Catalog, Printing

catalogs, printing

In an era when almost everything is online, from shopping carts to customer service, it might seem counterintuitive to talk about the enduring value of printed catalogs. But for companies…

USPS To Offer 10% Postage Discount with Catalog Insights Promotion

July 2, 2025

Will Lubaroff

Blog, News, Postage, Mailing and Distribution

catalogs, mailing, usps

The United States Postal Service is launching a new Catalog Insights Promotion, offering a 10% discount on postage for qualifying catalog mailings. If you’re looking to get more value from…

The “AND Era:” Combining the Power of Offset and Digital Printing

June 30, 2025

Will Lubaroff

Blog, Digital Printing, Printing Industry

digital printing, printing industry

The global print industry is entering what NAPCO Research has dubbed the “AND Era”: a strategic phase where printers no longer choose between offset and digital printing, but instead leverage…

Walsworth’s Guide to Creating Durable Print Products

June 24, 2025

Will Lubaroff

Blog, Books, Catalog, Magazines, Printing

Book Printing, magazines, printing

Manufacturing floors and job sites are hostile to paper. Oil‑stained gloves flip pages, airborne grit abrades covers and manuals are tossed into toolboxes instead of bookshelves. If a catalog tears…

A Walsworth pressman examining a signature

Why Offset Printing Is Still Effective in 2025

June 13, 2025

Will Lubaroff

Blog, Printing

Book Printing, catalogs, magazine printing, offset printing

In a time when digital transformation is at the forefront of nearly every industry, one may assume traditional printing methods are fading into the background. But for printers and publishers…

Smart Printing Options to Enhance Your Member Publications

June 6, 2025

Will Lubaroff

associations, Binding, Blog, Magazines

associations, magazines

In today’s crowded media landscape, your association’s publication is more than just a magazine; it’s a key tool for member engagement, retention and pride. Whether you’re producing quarterly journals, monthly…

From Idea to Mailbox: Streamlining the Magazine Production Process with Walsworth

May 30, 2025

Will Lubaroff

associations, Blog, Magazines

associations, magazines

Publishing a magazine for your association or membership group is a labor of love. It’s a tangible reflection of your organization’s mission, a way to engage members, share industry news…

A man sitting on a couch reading a magazine

How High-Quality Print Drives Member Retention and Engagement

May 23, 2025

Will Lubaroff

associations, Blog, Business Strategy

associations

For professional and membership-based associations, member retention is everything. Recruiting new members can be costly and time-consuming, so keeping existing members engaged and committed is a key driver of long-term…

Personalization Power: Unleashing the Potential of Variable Data Printing

May 16, 2025

Will Lubaroff

Blog, Digital Printing, Magazines

digital printing, variable data printing

In today’s competitive marketplace, personalization isn’t just a nice touch – it’s an expectation. From targeted email campaigns to curated social media ads, audiences are growing more accustomed to content…

Blog

The State of Catalog Marketing: What’s Working in 2025

Why Industry Catalogs Still Reign Supreme in the Digital Age

USPS To Offer 10% Postage Discount with Catalog Insights Promotion

The “AND Era:” Combining the Power of Offset and Digital Printing

Walsworth’s Guide to Creating Durable Print Products

Why Offset Printing Is Still Effective in 2025

Smart Printing Options to Enhance Your Member Publications

From Idea to Mailbox: Streamlining the Magazine Production Process with Walsworth

How High-Quality Print Drives Member Retention and Engagement

Personalization Power: Unleashing the Potential of Variable Data Printing

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