Blog Archives | Walsworth

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Adobe Creative Suite Introduces New Design Features

November 15, 2023

Adobe recently rolled out significant updates to its Creative Suite, bringing notable changes to Adobe InDesign, Illustrator, and Photoshop. Several of these updates integrate generative AI into the Adobe design…

A woman carefully examining a book cover

How Book Covers Change (And Don’t)

October 27, 2023

Walsworth Staff

Blog, Design, Uncategorized

No one would argue about the value of a well-designed book cover. As author Paul Jenkins reminds us in a 2022 Brilliantio article, “Why Book Covers Are Important,” the book’s…

2024 USPS Mail Growth Incentive

October 27, 2023

Walsworth Staff

Blog, Postage, Mailing and Distribution

The United States Postal Service recently approved a new program incentivizing mail owners to increase their mail volume during the 2024 calendar year. This brand-new Mail Growth Incentive program offers…

The Power of Combining Printed & Digital Catalogs

September 6, 2023

Eryn Davis-Hayter

Blog, Catalog

In the age of digital dominance, businesses must make sure their marketing strategies are relevant and efficient. By embracing the power of combining printed and digital catalogs, catalogers can elevate…

How to Connect with B2B Catalog Buyers

September 5, 2023

Walsworth Staff

Blog, Catalog

To form a personal connection, your customers expect more than a warm welcome. They want to be understood. And you can express that through relevant products and offers that meet…

The Person Who Did the Catalog Before is Gone, What Now?

August 14, 2023

Walsworth Staff

Blog, Catalog

Businesses rely heavily on effective catalog management to showcase their products and reach potential customers, even in today’s fast-paced and digital world. Many use the same layout, graphics and other…

A History of Trade Catalogs

August 14, 2023

Shiloh Scott

Blog, Catalog

Do you know much about the history of catalogs? Any idea of when the first catalog was printed? Want to take a guess before reading on? If you don’t already…

Challenges Within the Trucking Industry: A Closer Look at ATRI’s 2023 Analysis

August 10, 2023

Eryn Davis-Hayter

Blog, Postage, Mailing and Distribution

The American Transportation Research Institute (ATRI) recently released its highly anticipated 2023 update to “An Analysis of the Operational Costs of Trucking,” providing valuable insights into the challenges facing the…

10 Qualities of Amazing Catalog Printers

August 4, 2023

Walsworth Staff

Blog, Catalog

Selecting the right printer is one of the most important decisions a B2B catalog marketer makes. So much is at stake, from costs and timing to your peace of mind.…

Why B2B Printed Catalogs Are Making a Big Comeback

July 21, 2023

Walsworth Staff

Blog, Catalog

Not that they ever went away. Business marketers have relied on printed catalogs for decades to generate profits. But the pandemic had an impact on the B2B sector as more…

Blog

Adobe Creative Suite Introduces New Design Features

How Book Covers Change (And Don’t)

2024 USPS Mail Growth Incentive

The Power of Combining Printed & Digital Catalogs

How to Connect with B2B Catalog Buyers

The Person Who Did the Catalog Before is Gone, What Now?

A History of Trade Catalogs

Challenges Within the Trucking Industry: A Closer Look at ATRI’s 2023 Analysis

10 Qualities of Amazing Catalog Printers

Why B2B Printed Catalogs Are Making a Big Comeback

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