How to Build a Loyal Magazine Audience
The deck is stacked against the magazine industry in many ways. People can get faster, more up-to-date information using their computers or phones. They pay less for this information, and they get it instantly. What they don’t get, though, is loyalty. Today’s Internet emphasizes speed over accuracy, reach over quality. Internet readers go wherever the […]
10 Essential Proofreading Tips
A book publishing company hires professional proofreaders who make sure publications contain no grammar or spelling errors. As a small business owner or associate, you may not be in a position to hire a proofreader to go over material you have written for your website or brochure – you might be one of those CEOs […]
2013 – A Better Year for Print Markets
It’s always easier to look back at a year when the review turns up mostly good news, and, as it turns out, 2013 was a pretty good year for magazine, catalog and book markets alike. Magazines Especially after the 2012 end-of-year report by MediaPost News about a continued loss of advertising revenue in magazine markets, […]
Why Walsworth’s G7 Certification is Good for You
You may have noticed from our website that Walsworth is a certified G7 Master Printer and wondered, “What’s that? And why does it matter to me?” What is G7? G7 is a color calibration method developed by IDEAlliance that allows printers to reliably repeat color quality across the gamut of printing devices and substrates. The […]
