Personalized Print: The Next Frontier for B2B Catalog Marketing
Will Lubaroff
September 12, 2025
Once again, many of Walsworth’s Engage Mobile Apps have placed at the AM&P EXCEL Awards. Association Media and Publishing is an organization dedicated exclusively to print and digital publishers in nonprofit organizations. The organization has
Over the past several months, we have been challenged to alter our normal lives and learn to cope with the changes COVID-19 has brought to the world. It has been tough on everyone. Possibly the hardest
Marketers are understandably concerned about how to approach customers in any medium during the current situation. And since the coronavirus pandemic is likely to have a long economic tail, everyone knows it’s important to keep
The Coronavirus pandemic has had some surprising effects on mail delivery, both domestically and internationally. The short story is that while domestic mail delivery has been mostly unaffected, international mail delivery is hampered, and we
You want your publication to go to people who will read it. Companies that are demand-based have a leg up on less sophisticated competitors. That goes for automating print production and fulfillment as well. Demand-driven
In 2012, Jason Pontin wrote at MIT’s technologyreview.com that many magazine publishers believed employing a mobile app would save their product. They could reverse the devastating financial effects of free digital access. Unlike digital replicas
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Feel free to use approximations when specifics are not yet determined.