Honing Your Content: Audience Feedback Best Practices
Relevant editorial? Glad you asked. Your publication can be one of your key tools for maintaining a vibrant relationship with your readers – which makes it extremely important to provide content that’s engaging and thought provoking while underscoring the mission of your organization. In fact, if your publication isn’t highly relevant to your audience, demanding attention when it lands on their desk or tablet, you could have a problem. So it’s important to constantly be seeking audience feedback on your…
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5 Steps for Turning Facebook Fans into Customers
Facebook isn’t just a social media website for sharing personal status updates and photographs anymore. It’s also a place where thousands of businesses are finding new customers. With Facebook’s sophisticated and precise audience-targeting capability, it has become a powerful marketing tool. The most effective Facebook marketing strategy is to offer a free, but high-value, product such as an eBook or webinar, so you can turn fans into new email subscribers. If you are considering adding Facebook marketing to your advertising…
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Tips for Measuring Member Engagement
Member engagement encompasses different meanings to different organizations. What does your association think of when you talk about member engagement, for example, subscription renewals, donations or other specific behaviors of individual members? The problem with discussing engagement is that the term has become somewhat generic and broad, so we’re often lumping different ideas under a single term. We have shared how publication apps can help you increase reader engagement. This is an example of measuring engagement based on individual behavior…
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Using LinkedIn Groups to Expand Your Audience
Although LinkedIn started as a place for individuals to network and research job opportunities, it has become a powerful tool for businesses to establish their brand and connect with their audience. LinkedIn should be a part of your marketing strategy, as explained in our LinkedIn series of articles covering getting started with LinkedIn, the advantages of using LinkedIn, and using LinkedIn for membership campaigns. Now, read how to use LinkedIn Groups for audience development. You may even find it can help…
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Are Your Nonprofit Fundraising Efforts Compliant?
Nonprofit organizations play important roles in our society, often meeting community needs that would otherwise be underserved. Since nonprofit organizations are often dependent on fundraising for the money necessary to carry out their missions, it is especially important that fundraising campaigns are compliant with state and federal regulations. Online fundraising is attractive because setting up a website to conduct these campaign efforts has become easier as technology has advanced. As covered in our What Makes a Great Landing Page? and…
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Avoiding Common Mistakes Made By Digital Publications
If your organization is considering or already producing a digital publication to reach your mobile audience, it’s important to know best practices to achieve the best outcomes. Our app creation blog series is full of tips on how to accomplish this, and our Practical Guide to a Successful App Launch contains 20 tips with step-by-step directions to help you get your publishing app to market successfully. However, these articles focus on best practices and not potential pitfalls. To learn about…
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