Why Landing Pages Are Critical to Your Success
If you have a website, whether you maintain it yourself or hire someone else to do the work, chances are you’ve heard of landing pages. But do you really know what they are and how they can help you market your company and its products? And, does it matter if online search results for your product include a landing page or just your website home page? It sure does, and if you don’t know why landing pages are important to…
Read More
How to Make Pinterest Work for Your Business
Since its launch a little over three years ago, Pinterest’s subscriber base has grown to 70 million users. So it’s no surprise that businesses are using Pinterest as a marketing tool. Since Pinterest is a visual medium, understanding how to get the most with Pinterest to help market your products is a cinch if you’re a retailer selling goods to consumers. Items from your inventory simply become your “pins.” But if your organization is in the services or business-to-business space,…
Read More
Key Benefits for Using Google+
As just covered in our Is Social Media Right for Your Organization? post, many businesses are actively working to understand the benefits of social media and how to reap them. This can be especially true for organizations in the business-to-business (B2B) space where building a social media following can be more challenging. While social media sites such as Facebook and LinkedIn are commonly understood to have business applicability, the business benefits of other social media sites may not be as…
Read More
Is Social Media Right for Your Organization?
The era of social media arrived a few years ago, and it looks like it’s here to stay. According to the Harvard Business Review, nearly 80 percent of companies currently use or plan to incorporate it into their marketing. Clearly, the trend is moving towards social media becoming a major marketing force; however, that doesn’t necessarily mean you have to dive right in. After all, Facebook, Twitter and the like aren’t all sunshine and rainbows. It can be a confusing…
Read More
8 Key Components of Integrated Marketing
In today’s world, marketing isn’t just about being creative or original. It’s also important to be diversified, particularly in terms of how you’re marketing your products and services. Many people talk about the Internet as though it’s a single entity, but this view couldn’t be further from the truth for marketers. Digital marketing requires a fully integrated campaign that is spread across multiple platforms. And while online marketing is crucial for companies, you shouldn’t forget about traditional forms of advertising…
Read MoreWalsworth Featured on Fox Business Network®
Walsworth is proud that our state-of-the-art capabilities were featured on a national cable TV network. The segment called Manufacturing Marvels® aired on Tuesday, Oct. 22, on The Fox Business Network® during the Willis Report. The story focuses on our complete set of printing capabilities as well as the new solutions recently rolled out at the new walsworth.com website. Walsworth is highlighted for our ability to be a full-service provider from traditional ink-on-paper to the newest approach for today’s marketplace –…
Read More