Finishing touches can transform something mundane into something magnificent, and you want to make sure your app’s promotional plan has plenty of them. Finalizing your app is the second topic in our four-part series that outlines Walsworth’s exclusive “A Practical Guide to a Successful App Launch: 20 Helpful Tips.” The finalization process takes place about one week before your actual launch. Its main aim is to finalize the app promotion blitz you kicked off in the earlier planning phase. You…

Successful apps don’t happen by accident. Those that nab the hottest attention are carefully planned and strategically launched following a proven formula for success. And you can dive into that formula with Walsworth’s exclusive “A Practical Guide to a Successful App Launch: 20 Helpful Tips.” Planning for success is the first topic in our four-part series that outlines how to launch a successful app. But before you even get to the planning stage, you may be wondering why you’d want…

If you don’t think people pay attention to your digital magazine ads, it’s time to think again. Digital ad engagement is the fourth part of our four-part series on the growth and influence magazine media apps are having with readers. Our series touches on notable statistics from the 2013/2014 MPA Magazine Media Factbook, with the fourth part showcasing how effective digital ads can be. Digital Ads vs. Print Ads When it comes to noticing ads in a magazine, equal numbers…

Digital magazines can get people hooked, or at least inclined to increase their reading time. This topic of time well spent is the third part of our four-part series on the growth and influence magazine media apps are having with readers. Our series outlines notable statistics from the 2013/2014 MPA Magazine Media Factbook, with the third part looking into the time readers spend with the modern magazine. Increase in Reading Time Since they first started reading digital magazines, 27 percent…

The number of digital magazine apps is not only skyrocketing, but plenty of folks are willing to pay for them. Paid digital content is the focus of the second part of our four-part series on the growth and influence magazine media apps are having with readers. Our series showcases notable statistics from the 2013/2014 MPA Magazine Media Factbook, with the second part exploring the increase in paid digital content. Increase in Paying Readership In a poll of 796 people who…

Digital magazine apps are exploding, as are the number of people embracing them. This topic is the focus of the first part of our four-part series on the growth and influence magazine media apps are having with readers. Our series pinpoints notable statistics from the 2013/2014 MPA Magazine Media Factbook, with the first part showcasing those related to the release and readership of digital magazine apps. More and More Media Apps “More, more, more” could be the mantra for magazine…