Print Still Works for a Successful Content Strategy
The news and magazine publishing industries can do more than breathe a sigh of relief after a stretch of tough times. They may actually want to launch a celebration. Industry reports note that American journalism is getting a boost from tech-savvy investors while magazines are showing an increase in new launches as well as quality. In other words, print media may be able to come off life support; the industry appears far from dead. With print still in the media…
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How to Launch a Successful App | Keep Making Some Noise
Once your new app is launched successfully, you still have the perpetual job of keeping downloads and attention going strong. How to keep making some noise is the final topic in our four-part series that outlines Walsworth’s exclusive “A Practical Guide to a Successful App Launch: 20 Helpful Tips.” Continuing up the noise helps keep your app in the spotlight instead of relegated to yesterday’s news. You need to tell the world your app remains relevant, exciting and a must-have…
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How to Launch a Successful App | Part Three – Have Fun
The day you launch your app is officially party time, and your overall goal is to enjoy every moment of it. Having fun is the third topic in our four-part series that outlines Walsworth’s exclusive “A Practical Guide to a Successful App Launch: 20 Helpful Tips.” Having fun comes from watching all your hard work and preparation come together for the real-time launch of your brand new app. It also comes from a few launch-day tasks that ensure you make…
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How to Launch a Successful App | Part Two – Finalize Your App
Finishing touches can transform something mundane into something magnificent, and you want to make sure your app’s promotional plan has plenty of them. Finalizing your app is the second topic in our four-part series that outlines Walsworth’s exclusive “A Practical Guide to a Successful App Launch: 20 Helpful Tips.” The finalization process takes place about one week before your actual launch. Its main aim is to finalize the app promotion blitz you kicked off in the earlier planning phase. You…
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How to Launch a Successful App | Part One – Plan for Success
Successful apps don’t happen by accident. Those that nab the hottest attention are carefully planned and strategically launched following a proven formula for success. And you can dive into that formula with Walsworth’s exclusive “A Practical Guide to a Successful App Launch: 20 Helpful Tips.” Planning for success is the first topic in our four-part series that outlines how to launch a successful app. But before you even get to the planning stage, you may be wondering why you’d want…
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The Growth of Magazine Apps | Part Four – Digital Ad Engagement
If you don’t think people pay attention to your digital magazine ads, it’s time to think again. Digital ad engagement is the fourth part of our four-part series on the growth and influence magazine media apps are having with readers. Our series touches on notable statistics from the 2013/2014 MPA Magazine Media Factbook, with the fourth part showcasing how effective digital ads can be. Digital Ads vs. Print Ads When it comes to noticing ads in a magazine, equal numbers…
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