10 Essential Proofreading Tips
A book publishing company hires professional proofreaders who make sure publications contain no grammar or spelling errors. As a small business owner or associate, you may not be in a position to hire a proofreader to go over material you have written for your website or brochure – you might be one of those CEOs who must do everything from sales to janitorial services. Proofreading your own work can be tricky, as your brain tends to skip mistakes that are…
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Magazine Media Delivers Powerful Relationships
Last year, magazine media (print plus tablet) became a growing and preferred form of content distribution and consumption. Check out these notable facts (source: www.technologytell.com): The top 25 print magazines reach 48% more adults than the top 25 prime time television shows. There are currently 7,390 print magazines published in the U.S. today—the most in 10 years. 105 print magazines have been around and thriving for 50 years or more; only nine TV programs can boast the same. Magazines rank…
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2013 – A Better Year for Print Markets
It’s always easier to look back at a year when the review turns up mostly good news, and, as it turns out, 2013 was a pretty good year for magazine, catalog and book markets alike. Magazines Especially after the 2012 end-of-year report by MediaPost News about a continued loss of advertising revenue in magazine markets, the best news for 2013 was the continued and significant decline of magazine closures. Only 56 titles closed in 2013, down from 82 closures in…
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Holiday Wishes from Walsworth
If you are at work today, there’s probably a different feel in your office. The usual pace is being replaced by a more relaxed atmosphere. Perhaps it’s an atmosphere of anticipation, excitement and reflection. Or it could feel like all of these things mixed together, which is a warm reminder of when we were in school enjoying holiday parties the day before Winter break. There’s no mistaking it. The Christmas spirit is in the air today. Before the day is…
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Ten Best Potluck Dishes for Office Parties
‘Tis the season when informal office parties abound. It’s always nice to have time to relax and spend a few minutes chatting with co-workers about non-business topics, especially if it can be done over a plate of good food. Many organizations ask employees to bring potluck dishes for an informal party before the holiday break, but people don’t always know what to bring. Dishes for the office party should be easy to make ahead of time, easy to transport during…
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5 Content Marketing Trends for 2014
At the end of each year, marketers reminisce about the triumphs and tribulations of the past 12 months, and then turn their attention toward predicting marketing trends for the upcoming year. The most successful marketers use data from the previous year to identify the most effective content marketing strategies. The Content Marketing Institute recently produced its year-end report on 2013 benchmarks, budgets and trends in North American B2B and B2C content marketing. Information in these publications suggests the continuation of…
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