USPS Proposes Pricing Changes, Rate Hikes for July 2024
The United States Postal Service (USPS) is gearing up for some significant changes in July 2024, aiming to streamline operations and enhance services. These changes have only been proposed and are still subject to approval and/or change by the PRC. Here are some highlights from the proposed changes: Delivery Network Redesign: USPS will continue to redesign its delivery network, which may involve renaming facilities and assigning new responsibilities to them. Mailing Promotions and Incentives: USPS plans to introduce five mailing…
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From Press to Pages: An Interview With Walsworth’s Master Magazine Printers
As a printing company with 87 years of experience, there’s a lot of skill and knowledge amongst our talented staff. We sat down for a conversation with two of our master magazine printers; Phil Archer, General Manager at Walsworth – Saint Joseph, and Jack Maddox, Press Manager at Walsworth – Fulton, to find out more about their thoughts on the print industry and what it takes to print magazines. How It All Started Maddox and Archer share a common trait:…
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Distribution Strategies for Print Magazines: Tips for Reaching Your Audience
In the ever-evolving landscape of publishing, one thing remains constant: the importance of effective distribution strategies for print magazines. Whether you’re a small association or a global general interest magazine, reaching your audience is key to the success of your publication. In this article, we’ll explore valuable distribution tips that can help you reach your target audience effectively. Know Your Audience Before you can effectively distribute your magazine, you need to understand who your audience is. Conducting market research to…
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7 Ways Print Can Benefit College Recruiters
The job of a college recruiter isn’t easy. With countless colleges and universities across the country competing for prospective students’ attention, how do you stand out above the rest? Before you turn to university-branded pens or can koozies, we suggest trying an alternative: print. High-quality printed materials give prospective students a break from digital noise with a tactile experience that social media can’t provide. Keep reading to learn about seven powerful ways to implement printed materials into your college recruitment…
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8 Tips: Choosing the Right Printer for Your Alumni Magazine
In Walsworth’s latest webinar, Choosing a Printer for Your Alumni Magazine, we invited Walsworth sales reps Pete Gersonde, Jason Marsh and David Vella to speak with us and share some of their experiences working with alumni magazines. During our conversation, the three experts highlighted eight factors that should go into the decision-making process when choosing a printing partner for your alumni magazine. Design Support for Lean Teams Schools may not have a large enough design staff to design their own…
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Choosing a Printer for Your Student-Run Publication
Producing a student-run publication is hard work. While your friends are partying, enjoying road trips or just hanging out, you’re doing serious work. Like keeping a check on your college’s administration. Investigating campus topics that the mainstream media misses. Providing an outlet for original literature or scientific research. The list goes on. You certainly don’t do it because you hate to sleep. Nor do you do it for the pay, which is nonexistent. You do it for the real-world experience…
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