A Consultative and Strategic Approach
While email messaging can be effective for communicating with both customers and prospects, the audience is limited to people you know about. The biggest benefit of social media is its ability to attract the attention of people you weren’t previously aware of.
Every time someone shares your posts, it exposes your content to a group of people who may be completely unfamiliar with your organization.
The most important part of social media is generating brand awareness by broadcasting compelling content that aligns with your audience’s needs. That is how you will attract brand ambassadors and potential customers.