by Don Walsworth on July 7, 2014

How to Give Your App the Attention It Deserves

You’ve worked hard developing an app that will excite your readers. Rather than leaving it to chance that the app will be successful, Walsworth can help it take center stage when it’s launched with our new, and exclusive, A Practical Guide to a Successful App Launch.

This helpful guide gives you a detailed roadmap for releasing a new app by taking you through the entire app launch process. Additionally, the guide has step-by-step directions for the pre-launch, launch and post-launch phases of bringing your new app to market.

A Practical Guide to a Successful App Launch also includes information on the types of apps on the market, their wide array of specialized features and a strategy to help you choose the app that best fits your audience.

For the past year, Walsworth has enjoyed success with our app publishing solutions, and now we get the chance to share the knowledge we’ve acquired with you.

Additional areas covered in the guide include how to...

  • Set goals and measure success
  • Create a killer app description
  • Gather supporters and fans
  • Pinpoint opportunities for generating buzz
  • Use your website and social media for app promotion
  • Attract new customers
  • Offer deals, discounts and giveaways to excite the masses
  • Tweak your website and social media for app promotion
  • Kick off a paid campaign with as little as $50
  • Score app reviews
  • Drive results via various channels
  • Keep the app buzz alive even after your launch
  • And more

And the best news of all: A Practical Guide to a Successful App Launch is available right now. Grab your copy here.

Topics: Blog App Creation Content Marketing
Don Walsworth

Don Walsworth

Don Walsworth, president of Walsworth Publishing, is the third generation of Walsworths to lead the company. He earned a Bachelor’s degree in economics from Stanford University, where he honed his business skills and his golf game. He played professional golf before returning home to Missouri and Walsworth. Don Walsworth held several positions in the company, including yearbook sales representative, sales manager and executive vice president, before becoming president in 2004.

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