How Email Fits in Your Integrated Content Marketing Strategy
Email may be the most powerful aspect of your integrated content marketing strategy. It’s a one-on-one conversation with a reader who has chosen to opt in and hear what you…
Read More 
How A/B Testing Your Email Subject Lines Results in More Opens
Are you about to send your next promotional email, but aren’t quite sure what subject line you should use to maximize your open-rate? Perhaps you’re a lifestyle publication touting your…
Read More 
The Growth of Magazine Apps | Part Four – Digital Ad Engagement
If you don’t think people pay attention to your digital magazine ads, it’s time to think again. Digital ad engagement is the fourth part of our four-part series on the…
Read More 
The Growth of Magazine Apps | Part Three – Time Well Spent
Digital magazines can get people hooked, or at least inclined to increase their reading time. This topic of time well spent is the third part of our four-part series on…
Read More 
The Growth of Magazine Apps | Part Two – Paid Digital Content
The number of digital magazine apps is not only skyrocketing, but plenty of folks are willing to pay for them. Paid digital content is the focus of the second part…
Read More 
The Growth of Magazine Apps | Part One – Readership
Digital magazine apps are exploding, as are the number of people embracing them. This topic is the focus of the first part of our four-part series on the growth and…
Read More 
Email Subject Lines That Get Opened (or not)
Email marketing continues to be one of the most effective means for reaching potential customers, upselling current customers, and increasing overall sales – in most cases for very little investment.…
Read More 
4 Tips to Help Busy Professionals Take Relaxing Vacations
For busy, plugged-in professionals, powering off the smartphone and not checking email for a day can actually be pretty stress-inducing, not to mention shutting the phone down for a weeklong…
Read More 
Email Marketing 101
Email marketing can be an integral part of your content marketing plan, or it can be a total bust. While it has the power to generate leads and build relationships,…
Read More 
Why Your Business Should Use Google Analytics
You may know Google Analytics as a quick way to see how many hits your website is getting on any given day, but that’s only the tip of the proverbial…
Read More