Shiloh Scott is the Digital Marketing Manager for Walsworth. They enjoy studying the ways print and digital mediums can be used to support each other. Shiloh holds a Bachelor of Arts in Communication from Truman State University in Kirksville, Missouri.
Email may be the most powerful aspect of your integrated content marketing strategy. It’s a one-on-one conversation with a reader who has chosen to opt in and hear what you…
Are you about to send your next promotional email, but aren’t quite sure what subject line you should use to maximize your open-rate? Perhaps you’re a lifestyle publication touting your…
If you don’t think people pay attention to your digital magazine ads, it’s time to think again. Digital ad engagement is the fourth part of our four-part series on the…
Digital magazines can get people hooked, or at least inclined to increase their reading time. This topic of time well spent is the third part of our four-part series on…
The number of digital magazine apps is not only skyrocketing, but plenty of folks are willing to pay for them. Paid digital content is the focus of the second part…
Digital magazine apps are exploding, as are the number of people embracing them. This topic is the focus of the first part of our four-part series on the growth and…
Email marketing continues to be one of the most effective means for reaching potential customers, upselling current customers, and increasing overall sales – in most cases for very little investment.…
For busy, plugged-in professionals, powering off the smartphone and not checking email for a day can actually be pretty stress-inducing, not to mention shutting the phone down for a weeklong…
Email marketing can be an integral part of your content marketing plan, or it can be a total bust. While it has the power to generate leads and build relationships,…