The Growth of Magazine Apps | Part Two – Paid Digital Content
The number of digital magazine apps is not only skyrocketing, but plenty of folks are willing to pay for them. Paid digital content is the focus of the second part of our four-part series on the growth and influence magazine media apps are having with readers. Our series showcases notable statistics from the 2013/2014 MPA […]
The Growth of Magazine Apps | Part One – Readership
Digital magazine apps are exploding, as are the number of people embracing them. This topic is the focus of the first part of our four-part series on the growth and influence magazine media apps are having with readers. Our series pinpoints notable statistics from the 2013/2014 MPA Magazine Media Factbook, with the first part showcasing […]
Email Subject Lines That Get Opened (or not)
Email marketing continues to be one of the most effective means for reaching potential customers, upselling current customers, and increasing overall sales – in most cases for very little investment. People who buy products marketed through email spend 138% more than people that do not receive email offers, according to research compiled from marketing agency […]
4 Tips to Help Busy Professionals Take Relaxing Vacations
For busy, plugged-in professionals, powering off the smartphone and not checking email for a day can actually be pretty stress-inducing, not to mention shutting the phone down for a weeklong vacation. Even if you dream of a work-free vacation, being disconnected from the office is easier said than done. Whether it’s a demanding project or […]
Email Marketing 101
Email marketing can be an integral part of your content marketing plan, or it can be a total bust. While it has the power to generate leads and build relationships, that power will go untapped unless people actually open and act on your emails in the first place. Statistics for email open and click-through rates […]
Why Your Business Should Use Google Analytics
You may know Google Analytics as a quick way to see how many hits your website is getting on any given day, but that’s only the tip of the proverbial iceberg when it comes to what this platform can do. Packed with powerful tools and amazing insights, Google Analytics can help your business better engage […]
10 Common Punctuation Mistakes and How to Avoid Them
Utilizing correct punctuation won’t help you make friends or boost your business, but using punctuation incorrectly will make your book, magazine or catalog copy stand out like a sore thumb. Even if people can’t pinpoint your mistake, something will look off about your message, making people less likely to trust what you’re trying to say. […]
How to Use Social Media to Build Your Brand
Is your business using social media for brand building and customer engagement, or does the fear of a tweet scandal – like US Airways recent NSFW post – keep your company from engaging on social media? With social media usage now ubiquitous inside and outside of companies, avoiding social media is no longer an option. […]
5 Steps to Creating an Email Opt-in Form that Drives Results
Before you can send out your savvy, helpful or otherwise engaging emails, you need to have someone to send them to. One of the most effective ways to gather up potential prospects is with an email opt-in form. The form gives people the choice of signing up for your emails or not, a move that […]
EPUB, PDF or Digital Publication?
Brochure, digital magazine, ebook: To deliver each of these content formats digitally while respecting the user experience, you’ll need to select the right format. EPUB, PDF and digital publishing files all provide faithful media representations across devices, but work best for certain content types. Ensure your project’s success by learning when to use each file […]
