Personalized Print: The Next Frontier for B2B Catalog Marketing
Personalization has redefined digital marketing, yet many B2B teams overlook its impact in print. That is a missed opportunity. Variable data printing gives your catalog the power to speak to specific companies, regions, selling seasons and even individual decision makers. The result is a book that feels relevant, reduces friction in buying groups and moves […]
Why B2B Catalogs Still Drive Sales in a Digital-First World
In 2025, every B2B buyer lives online, yet print catalogs continue to move revenue. That is not nostalgia. It is about how people feel when stakes are high, how trust is earned inside a room and how a physical page steadies attention. When your catalog lives alongside e-commerce, marketing automation and sales, it becomes a […]
The Evolving Role of Print Catalogs in B2B Marketing
Print catalogs have never stopped working in B2B marketing; what changed is the job they do. Twenty years ago, a catalog often served as the primary product database and an ordering channel. Today, your buyers research across a web of touchpoints, then use catalogs for discovery, shortlisting and confidence building that moves a complex sale […]
The State of Catalog Marketing: What’s Working in 2025
In an age dominated by digital media, printed catalogs have surprisingly held their ground and even gained new relevance in 2025. Major brands are returning to physical catalogs to cut through digital noise. For example, J. Crew reintroduced its iconic print catalog and Amazon launched a toy catalog to give consumers a tactile browsing experience […]
Why Industry Catalogs Still Reign Supreme in the Digital Age
In an era when almost everything is online, from shopping carts to customer service, it might seem counterintuitive to talk about the enduring value of printed catalogs. But for companies in the hobby, building and manufacturing space, the print catalog remains a cornerstone of customer engagement and product sales. Far from becoming obsolete, printed catalogs…
Walsworth’s Guide to Creating Durable Print Products
Manufacturing floors and job sites are hostile to paper. Oil‑stained gloves flip pages, airborne grit abrades covers and manuals are tossed into toolboxes instead of bookshelves. If a catalog tears or a guide book’s spine cracks, information is lost and credibility goes with it. Building durability into the print specification up front keeps your product…
Are Retro Catalogs Making a Comeback?
The official relaunching of J. Crew’s iconic print catalog begs the question: are retro catalogs about to come back in a big way? Many of us remember the massive influence held by the Sears catalog before its retirement in 1993, which helped establish the brand’s dominance in the American market throughout much of the 20th […]
The Power of Combining Printed & Digital Catalogs
In the age of digital dominance, businesses must make sure their marketing strategies are relevant and efficient. By embracing the power of combining printed and digital catalogs, catalogers can elevate their business’ reach and impact. Join us as we navigate the benefits of incorporating these two components in your B2B marketing efforts. The Enduring Power […]
How to Connect with B2B Catalog Buyers
To form a personal connection, your customers expect more than a warm welcome. They want to be understood. And you can express that through relevant products and offers that meet their specific profiles. This is true whether your customers are consumers or other businesses. The common denominator is that you’re dealing with humans who respond […]
The Person Who Did the Catalog Before is Gone, What Now?
Businesses rely heavily on effective catalog management to showcase their products and reach potential customers, even in today’s fast-paced and digital world. Many use the same layout, graphics and other features in both their online presentment and their printed version. But what happens when the person responsible for creating and maintaining the catalog is no […]
