A History of Trade Catalogs
Do you know much about the history of catalogs? Any idea of when the first catalog was printed? Want to take a guess before reading on? If you don’t already know the answer, you’re likely imagining the old Montgomery Ward or Sears Roebuck & Co. catalogs. If you do know the answer, congratulations! You’re officially […]
10 Qualities of Amazing Catalog Printers
Selecting the right printer is one of the most important decisions a B2B catalog marketer makes. So much is at stake, from costs and timing to your peace of mind. You want to get it right. No. You must get it right. To help, here’s some practical advice in the form of 10 qualities of […]
Why B2B Printed Catalogs Are Making a Big Comeback
Not that they ever went away. Business marketers have relied on printed catalogs for decades to generate profits. But the pandemic had an impact on the B2B sector as more people worked from home. This caused a migration to digital media. Yet in a strange twist, the heavier reliance on digital media opened new doors […]
6 Things Printed Catalog Marketers Need to Get Right
You’re wearing multiple hats and you’re spread way too thin. We understand. And part of our mission is to make it easy to do business with Walsworth. That’s why we’ve narrowed down the six things you need to get right for better printed catalog results. There are others, to be sure, but getting a grip […]
