Ideas for Comprehensive Member Retention Programs
Why should someone join your association? And why should a member renew their membership? These are questions your association works to answer every day as it communicates its value proposition both externally, to the world, and internally to its employees, volunteers and membership. Answers to these questions will provide the basis for acquisition and retention programs that will help your association grow its membership. We describe several components of comprehensive member retention programs here. Identify Membership Motivation CategoriesUnderstanding member motivation…
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Behind the Scenes: Employee Spotlight on Phil Archer
Here at Walsworth, we’re lucky to have many excellent employees. These are the people who make our company run. Some of them interact with our customers every day, but many of them don’t. We’re lucky to have these people, and are sharing a little bit about them in our Behind the Scenes series. Phil Archer came to Walsworth in May of 2017. Although he’s new to Walsworth, he brought a wealth of experience in the printing industry. Archer has been…
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Is it time to reconsider co-mail?
You may have dismissed co-mail when it originated years ago, but with the recent hike in postage rates, now is a good time to look into cost-saving measures. Even if co-mail wasn’t right for you in the past, reconsidering co-mail could mean reducing costs for your publication. “The primary advantage of co-mailing is to reduce your distribution costs,” said Walsworth Mail Services Manager Kerry Still. His 20+ years of experience make him well-suited to explore the pros and cons of…
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Our customers made these awards possible
The 2018 GraphEx awards have been announced, and Walsworth is proud to be among the winners. PIA MidAmerica has been hosting the Graphic Excellence (GraphEx) competition since 1989. It was created “to recognize the outstanding abilities of print producers to transform paper and ink into outstanding forms of communication,” according to their website. This year’s GraphEx Awards Gala featured a Willy Wonka theme to honor “Pure Imagination” in print. We’re honored to be among the winners and thankful to our customers…
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Five reasons to put your publication in a polybag
Polybagging is one of those useful inventions that isn’t being used to its full potential. You may have overlooked this option, but it can be an eye-catching way to send your publication out into the world. What is it? A polybag is a bag made out of polyethylene or clear plastic (hence the name). You’ve probably received a piece of mail or newspaper encased in a polybag. Polybags may be clear or opaque, and can also have words or images…
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Behind the Scenes: Employee Spotlight on Lindsey Ecklund
Here at Walsworth, we’re lucky to have many excellent employees. These are the people who make our company run. Some of them interact with our customers every day, but many of them don’t. We’re lucky to have these people, and are sharing a little bit about them in our Behind the Scenes series. Lindsey Ecklund is about to hit her 10-year anniversary with Walsworth. She’s an active mom, outdoor enthusiast and avid reader. At Walsworth, she’s the Human Resources (HR)…
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