Measuring the ROI of Fraternal Publications and Recruitment Materials
Fraternities and sororities often treat printed magazines and recruitment pieces as brand expenses. However, the ROI of print can be measured like any other channel when the project is built around specific actions and a clean attribution plan. Keep reading to learn more about how alumni associations and fraternal organizations can get a better understanding […]
Creating Alumni Magazines That Resonate Across Generations
Greek organizations have a rare advantage: your story spans decades, yet your community is renewed every school year. For a fraternity, sorority or alumni association, an alumni magazine can keep key alumni, recent grads and current members moving in the same direction. The challenge is that each group reads differently, interacts differently and shares differently. […]
Printing Innovations That Elevate University Publications
Print still carries a unique weight on campus. A beautifully produced magazine can communicate credibility and build connection in a way screens rarely do. The good news is that recent innovations in print make it easier to create high-impact pieces while staying within budget. Keep reading for practical ideas your team can use to improve […]
Walsworth’s Guide to Creating Durable Print Products
Manufacturing floors and job sites are hostile to paper. Oil‑stained gloves flip pages, airborne grit abrades covers and manuals are tossed into toolboxes instead of bookshelves. If a catalog tears or a guide book’s spine cracks, information is lost and credibility goes with it. Building durability into the print specification up front keeps your product…
Smart Printing Options to Enhance Your Member Publications
In today’s crowded media landscape, your association’s publication is more than just a magazine; it’s a key tool for member engagement, retention and pride. Whether you’re producing quarterly journals, monthly newsletters or annual reports, the quality and uniqueness of your printed materials can make a lasting impression. That’s where smart printing options come in. By…
From Idea to Mailbox: Streamlining the Magazine Production Process with Walsworth
Publishing a magazine for your association or membership group is a labor of love. It’s a tangible reflection of your organization’s mission, a way to engage members, share industry news and reinforce your brand. But between editorial deadlines, design approvals and the logistics of printing and mailing, it can be easy for the production process…
Why Print Magazines Are Here To Stay
In a world where digital marketing and online reading dominate, it might seem like print magazines are becoming a thing of the past. However, research suggests that print magazines still hold a unique and important place in marketing and consumer engagement for several key reasons. A recent study titled “Don’t forget about customer magazines: the…
How Switching to a New Printer Can Refresh Your Publication
Have you been feeling like your publication is due for an update? If the arrival of your latest print run no longer gives you that excited feeling, it might be time to consider a fresh perspective and a new printing partner. This article will go into some of the ways switching to a new printing […]
From Press to Pages: An Interview With Walsworth’s Master Magazine Printers
As a printing company with 87 years of experience, there’s a lot of skill and knowledge amongst our talented staff. We sat down for a conversation with two of our master magazine printers; Phil Archer, General Manager at Walsworth – Saint Joseph, and Jack Maddox, Press Manager at Walsworth – Fulton, to find out more […]
7 Engaging Content Ideas for Your Alumni Magazine
In the realm of alumni communications, a regularly published alumni magazine stands out as a tried-and-true method of keeping alumni engaged and connected with their alma mater. If you’re creating an alumni magazine for the first time, or you’re looking for ways to freshen up an existing magazine, these seven content ideas will help you […]
