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Business Strategy
James Gilligan

Soothing the Impact of Subscription Fatigue

There’s a subscription for everything these days. Literally everything. From Amazon Prime and HelloFresh to Netflix — not to mention its numerous competitors — most of us are juggling at least a handful of subscriptions.

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The Everlasting Escapism of Magazines
Business Strategy
James Gilligan

The Everlasting Escapism of Magazines

The pandemic-impacted previous year posed huge hurdles for almost every industry, and the magazine industry was far from immune. It would be easy to blame things on COVID-19 and leave it there. After all, it

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Personalized Data Drive Customer Engagement and Satisfaction blog photo
Business Strategy
Walsworth Staff

Personalized Data Drive Customer Engagement and Satisfaction

“But you don’t understand me.” This customer refrain is far more common than many marketers realize. And yet, understanding your customers and creating personalized engagements are key to building loyalty, sales and profits. Consumers’ relationships

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How Trucking Issues Are Impacting Mail Delivery and Shipping blog photo
Postage, Mailing and Distribution
Vicky Dansereau

Why Your Mail or Packages Could Be Delayed

I am privileged in my role with Walsworth to participate in the U.S. Postal Service’s Areas Inspiring Mail meetings. These gatherings are held with participants from the USPS and individuals from the mailing industry. Participation is a great way

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