The Evolving Role of Print Catalogs in B2B Marketing
Will Lubaroff
August 29, 2025
A co-worker once gave me a small crystal ball on a little wooden stand. We joked that I used it to predict postal estimates and how to handle mailings with the postal service. I still
Walsworth’s fundamental aim is to create value for customers, employees and communities. What supports all three is our commitment to the environment. We’re continually finding ways to reduce our carbon footprint and build a more
Print is experiential. Print is an intimate, personal way for brands to engage audiences. Fundamental to the experience are the specifics of the paper, its physical characteristics. While colors are crucial in their own way,
Books have seen steady sales throughout the pandemic — and not just for use in Zoom backgrounds. The pandemic has presented challenges for all industries to varying degrees. But book publishing, an industry that faced
Perfection is the goal for every print publication. But when it comes to catalogs, where a single error can mean lost sales, perfection is paramount. Catalogs are sales documents at their core. Their content must
Book publishers often view printers in terms of capacity. If the press has the right availability at the right time, there’s potential for partnership. Capacity and capability are the foremost factors when it comes to
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To begin the quoting process, please submit the form below.
Feel free to use approximations when specifics are not yet determined.
To begin the quoting process, please submit the form below.
Feel free to use approximations when specifics are not yet determined.