New,York,,Ny,-,August,17:,United,States,Postal,Service
Postage, Mailing and Distribution
Vicky Dansereau

Lions and Tigers and Postal Increases? OH MY!

On Monday, July 19, the Postal Regulatory Commission approved the rate increase scheduled for Aug. 29, 2021. Other than the increase that hit in January, this is one of the biggest increases mailers have seen in

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Asian,Woman,Typing,Text,Message,On,Smart,Phone,In,A
Business Strategy
James Gilligan

Text Marketing: Not Just for Flash Sales

If you own a cell phone, you’ve almost certainly received marketing text messages. Also known as SMS marketing, marketing text messages often advertise a sale or limited-time offer for consumer products. Some of them read

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Reading,Books,With,An,E-book
Business Strategy
James Gilligan

Three Steps to Succeed with Reverse Publishing

For magazine publishers, the relationship between print and digital is the balancing act of our age. Print is an important offering that can forge strong relationships with your audience. At the same time, it has

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A,Red,Person,Stands,Out,In,A,Crowd,Holding,A
Business Strategy
James Gilligan

Making A Media Kit

Does your organization maintain a media kit? If not, you may be losing out on an opportunity to boost brand awareness — and perhaps even your bottom line. A media kit should provide everything a

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