How to Find the Best Keywords or Phrases
Want an intriguing riddle for your next social event? Here it is: What do chinchillas, bats and Google searches all have in common? Answer: They all have short-tail and long-tail varieties. Get it? OK, maybe that’s not all that intriguing, and maybe the members of your social network would simply find this bit of trivia […]
How to Approach SEO in a Hummingbird World
First, there was Panda. Then, there was Penguin. Now, it’s Hummingbird. Sound like a lineup for a local zoo? Nope, it’s just Google, redesigning the proprietary algorithm that defines which sites show up where in its search results. A few weeks ago, Google announced the rollout of its most recent search algorithm, dubbed Hummingbird and […]
Is Social Media Right for Your Organization?
The era of social media arrived a few years ago, and it looks like it’s here to stay. According to the Harvard Business Review, nearly 80 percent of companies currently use or plan to incorporate it into their marketing. Clearly, the trend is moving towards social media becoming a major marketing force; however, that doesn’t […]
Walsworth Featured on Fox Business Network®
Walsworth is proud that our state-of-the-art capabilities were featured on a national cable TV network. The segment called Manufacturing Marvels® aired on Tuesday, Oct. 22, on The Fox Business Network® during the Willis Report. The story focuses on our complete set of printing capabilities as well as the new solutions recently rolled out at the […]
Five Effective Free Report Strategies
Creating and distributing free reports or white papers is an effective content marketing strategy that gives your business two important benefits. First, providing high-valued content that is relevant to your website visitors will further position you as a thought leader. Additionally, if the report or white paper provides helpful solutions to common problems, then the […]
What Content Marketing Can Do for Your Business
At first glance, content marketing may seem like a lot of work for an undetermined return on investment. However, companies that take the time to develop keyword lists, write blogs, compose emails, and post content to social media enjoy a healthy ROI. They know that, per dollar, content marketing produces three times more leads than […]
How Apps Can Help You Reach More Readers
Apps primarily allow you to deliver compelling content to readers with mobile devices, but they also provide you with real-time analysis of customer behavior and interactive advertisements. The benefits of publishing apps include acquiring more readers, increasing your subscription rate and connecting readers with a brand. Benefits An app’s ability to increase readership includes attracting […]
M-Commerce Is Steadily Growing
If you are the type of publisher that chooses to exercise caution before adopting new technologies, you are not alone. Jumping on every new trend is not always the best approach in business. However, there are also moments when you must embrace change or risk being left behind. The rise in mobile commerce, or m-commerce, […]
