The Power of Walsworth Apps – Slide Out Drawer
What Is It? A Slide Out Drawer is an engaging way to make additional content unobtrusive. Readers simply tap and drag out the drawer to reveal its contents. Why Would You Use It? This is helpful when you want to provide additional information to your reader, but you don’t want it to interrupt the full […]
The Power of Walsworth Apps – Slideshow Interactive Overlay
What Is It? Slideshows are created to show more images or information than can be used on a printed page. A slideshow can be a series of images, text, or images and text together and can be as small or as large as you want to fit on a page. In Walsworth Apps, slideshows can […]
How to Create an Editorial Calendar
Content marketing is a must to compete in today’s online arena, but it can lose all effectiveness unless you have an organized system that lets you plan out and keep track of your efforts. A well-kept editorial calendar provides the system you need to consistently draw in the audience you want. Here are five useful […]
10 Essentials of Creating an Effective Blog
You may know that a company blog can be good for business, but you may be less certain about what it takes to create an effective one. Producing a high-quality blog is not difficult; especially if you stick with 10 tips that can help you get started. Pick a unique themeYour blog’s theme sets the […]
How to Promote Your iOS App
Making the commitment to produce an app for your business is a big decision. You need to determine the frequency of distribution, content and pricing. While Walsworth can help you with these decisions, that’s just one part of the equation. The other part is telling the world about your brand new app. This is where […]
How to Build a Loyal Magazine Audience
The deck is stacked against the magazine industry in many ways. People can get faster, more up-to-date information using their computers or phones. They pay less for this information, and they get it instantly. What they don’t get, though, is loyalty. Today’s Internet emphasizes speed over accuracy, reach over quality. Internet readers go wherever the […]
Magazine Media Delivers Powerful Relationships
Last year, magazine media (print plus tablet) became a growing and preferred form of content distribution and consumption. Check out these notable facts (source: www.technologytell.com): The top 25 print magazines reach 48% more adults than the top 25 prime time television shows. There are currently 7,390 print magazines published in the U.S. today—the most in […]
Holiday Wishes from Walsworth
If you are at work today, there’s probably a different feel in your office. The usual pace is being replaced by a more relaxed atmosphere. Perhaps it’s an atmosphere of anticipation, excitement and reflection. Or it could feel like all of these things mixed together, which is a warm reminder of when we were in […]
5 Content Marketing Trends for 2014
At the end of each year, marketers reminisce about the triumphs and tribulations of the past 12 months, and then turn their attention toward predicting marketing trends for the upcoming year. The most successful marketers use data from the previous year to identify the most effective content marketing strategies. The Content Marketing Institute recently produced […]
Is Paid Search Worth Your Investment?
A lot of buzz has been heard lately about whether paid search advertising makes financial sense to today’s markets. With a simple internet search on the topic, you can find just as many articles saying “Paid search is dead” as you can those that say “Paid search is stronger than ever.” Like any other marketing […]
