Diamonds in the Rough: Embracing the Unpolished in Your Catalog

A catalog entry for REI Co-Op Flash Hiking Gear. It shows numerous products and their prices.

One big advertising and marketing trend we’ve seen lately is the less polished content shared on digital platforms. It shouldn’t be so surprising – audiences want authenticity. It’s not new, but it seems to be everywhere now. When you look at TikTok, the fastest-growing social media platform, it’s rarely the highly produced and calculated videos […]

Alternative Revenue Streams for Your Magazine

Alternative Revenue Sources for Mags

It’s no secret that advertising has been a volatile revenue stream for media organizations of all kinds since the pandemic’s outset. This presented a significant challenge for many publications, especially those that rely on ad revenue from the hospitality, tourism and the other industries deeply impacted by the pandemic. Given this turbulence, many publications pivoted […]

What’s Happening with Paper Right Now?

PaperRolls3a

You may have heard about some issues that the printing industry is having with paper right now. In this blog, we’ll take you through some specifics of what’s going on, how we are working through it and what you can do to help us make sure you get what you want. How Paper Mills Work […]

Words of Wisdom Webinar: The Duotone Effect

21_Comm_Webinar_The-Duotone-Effect

We know it’s hard to keep up with design trends and even more impossible to learn how to replicate all of them.  It is increasingly complex with many trends going in and out of style constantly, and you may feel like it isn’t worthwhile to learn each new technique. However, some design trends perpetually cycle […]

Words of Wisdom Webinar: Getting it Right, Right from the Start

21_Comm_Webinar_Get it Right Preshowing.2048×2048[1]

You may have some ideas to refresh your magazine’s design. Heck, you might even have a list of different things you want to try. But there often isn’t enough time to slow down your workflow and try new things, especially when it comes to layout and page design. In some cases, it might be the […]

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