Best Practices for Amazing Direct Mail During COVID-19
Marketers are understandably concerned about how to approach customers in any medium during the current situation. And since the coronavirus pandemic is likely to have a long economic tail, everyone knows it’s important to keep sales going. While there may be some uniqueness to COVID-19, there are basic marketing axioms established during past economic declines […]
COVID-19 Impact on Mail Distribution
The Coronavirus pandemic has had some surprising effects on mail delivery, both domestically and internationally. The short story is that while domestic mail delivery has been mostly unaffected, international mail delivery is hampered, and we continue to monitor. The closing of some domestic businesses has resulted in a significant drop in United States Postal Service […]
Print catalogs aren’t doomed, they’re the future of marketing
Have you heard the news? Young people like print catalogs! At least, so much as millennials can be called young, now that the first wave of the generation is pushing 40. Neil O’Keefe of the Data & Marketing Association suggested this is because they’re the first generation to grow up without massive amounts of mail. […]
What We’ve Noticed: The Amazon Holiday Catalog
When catalog publishers send their pieces out into the world, the obvious goal is to get their audience’s attention. So, when someone here at Walsworth gets an eye-catching piece in the mail, we like to share. One mailer that’s been showing up at households across the United States is Amazon’s holiday catalog. Geared toward kids, […]
How to keep your mailing list clean AND save time and money
In 2019, the population of the United States has reached approximately 329.5 million. About 40 million of those citizens have changed or will change their home and/or business address. That’s about 12 percent of Americans. It’s a significant number and brings up a good reason to make sure your mailing list is clean: You’ll cut […]
Our Commitment to Customer Experience
One of the ways Walsworth commits to an excellent customer experience is through employing the best in the field. Mail Operations Manager Lucas Vandermolen recently completed the Periodicals Professional certification training from the United States Postal Service. Completion of this course ensures Vandermolen has the most accurate, comprehensive knowledge of periodical magazine mailing available. Standing […]
USPS Proposes Postage Rate Increase
The United States Postal Service filed notice this week proposing an increase in postage rates. If approved by the Postal Regulatory Commission, the rate hike would take effect Jan. 26, 2020. What does that mean for me? The average price increase for mailing services by the USPS would be about 1.9 percent overall, but will […]
Postal Potpourri of Potential Changes You Need to Know
Boy, a lot of exciting things are going on right now with the U.S. Postal Service. Let me share a few important tidbits that may affect you: Recently, the United States opted to stay part of the Universal Postal Union, or UPU, which handles international mail. The decision to possibly leave was based on the […]
Does the Mix of Mail in the Mailbox Play an Important Role?
Recently, a coworker of mine handed me a printed report from the United States Postal Service – Office of Inspector General. It was titled “Advertising Mail: Mail Mix Matters.” I set it aside promising myself I would read it. The report was 49 pages, and I was sure this was going to be a dry […]
Where Does Your Mail Moment Occur?
Do you always do certain things in your life in the same place? I know, weird question. Let me tell you what I mean. Recently, the post office sent out a marketing piece called USPS Mail Moments Fall 2018 Review. The piece has research results from three generations (ages 18 to 75) that asked different […]
