Technical Support Can Help Your Design Staff Shine
Does your organization like to bend layout design conventions to spice up your publication with new creative visual elements? Chances are good that the answer is yes. And when you’re bending design conventions, chances are good that your design staff has become stuck on a production technicality that you didn’t have an easy answer for. […]
How Paper Choice Reflects Your Brand
Gleaming photos in those lovely coffee table books seem to take you right to the scene – a town 100 years ago, exhibits at a museum or a team celebrating a Super Bowl win. A catalog spotlights the beauty of a company’s products. And magazines use spectacular imagery to keep readers engaged with a story. […]
How One Gift Store Book Preserves History and Creates Revenue
If you are a baby boomer, sitting around the card table with your friends, the question will almost always come up as you reminisce about your childhood. “Do you remember where you were when it happened”? Of course the question refers to the assassination of our 35th president, John Fitzgerald Kennedy. While other memories fade, […]
Digital Editions: A Great Option For Your Print Publication
If you produce a print product such as a magazine or catalog, you know the importance of getting your content set up in a digital format, so it has a place on the Internet and is sharable on social media. Combining print and digital gives you the best of both worlds while helping you reach […]
Print Resurgence, Digital Decline Leaves Room for Both
The prognosticators who proclaimed print was dead had it wrong. Dead wrong. Instead of unseating print, digital reading material has merely joined it. The two fulfill different yet similar roles in a society in which people want both the ease and stylistic possibilities of portable digital information and the familiarity and functionality of a physical […]
Want a Bold Advertising Tool? Think Sticky Note Advertising!
Are you looking for ways to increase ad views in your print publication? Our How to Maximize Ad Views within Your Magazine App article provides tips for your magazine publishing app. For print magazines, colorful sticky notes easily catch your eye. In addition to delivering quick messages, brightly colored sticky notes can also draw the […]
Gutenberg’s Legacy and the Continued Power of Print
When German craftsman and inventor Johannes Gutenberg introduced the printing press in 1439, he opened the door to widespread access to printed books. Not only did the printing press revolutionize how printed materials were created, it also improved the spread of knowledge and information. Today, in our never-ending quest for informational and entertaining content, we […]
Boost Readership & Advertising Dollars with Special Publications
If you want to boost reader engagement, boost advertising revenue and build a loyal audience, consider putting out a special publication that is likely to resonate with your target audience. Your regular readers will already be on notice, but a special issue can attract the attention of other readers who aren’t familiar with your magazine. […]
Investing in Print Magazine Pays Nonprofits Dividends
Nonprofit organizations have a never-ending job of getting their word out to attract supporters. Letting people know about your organization – why it exists, what it does, who it helps and how they can support it – increases interest, participation and funding. The Internet, email, digital publishing and social media have greatly increased the ways […]
Engaging Your Audience: Content Tips for Magazine Publishers
When planning content for your publication, look for compelling stories that may be a little different from what you might expect to see in magazine printing and publishing. Consider how the following angles to feature stories might boost audience engagement. Behind-the-Scenes Profiles It’s easy — and it makes sense — to start at the top […]
