Print Resurgence, Digital Decline Leaves Room for Both
The prognosticators who proclaimed print was dead had it wrong. Dead wrong. Instead of unseating print, digital reading material has merely joined it. The two fulfill different yet similar roles in a society in which people want both the ease and stylistic possibilities of portable digital information and the familiarity and functionality of a physical […]
Want a Bold Advertising Tool? Think Sticky Note Advertising!
Are you looking for ways to increase ad views in your print publication? Our How to Maximize Ad Views within Your Magazine App article provides tips for your magazine publishing app. For print magazines, colorful sticky notes easily catch your eye. In addition to delivering quick messages, brightly colored sticky notes can also draw the […]
Gutenberg’s Legacy and the Continued Power of Print
When German craftsman and inventor Johannes Gutenberg introduced the printing press in 1439, he opened the door to widespread access to printed books. Not only did the printing press revolutionize how printed materials were created, it also improved the spread of knowledge and information. Today, in our never-ending quest for informational and entertaining content, we […]
Boost Readership & Advertising Dollars with Special Publications
If you want to boost reader engagement, boost advertising revenue and build a loyal audience, consider putting out a special publication that is likely to resonate with your target audience. Your regular readers will already be on notice, but a special issue can attract the attention of other readers who aren’t familiar with your magazine. […]
Investing in Print Magazine Pays Nonprofits Dividends
Nonprofit organizations have a never-ending job of getting their word out to attract supporters. Letting people know about your organization – why it exists, what it does, who it helps and how they can support it – increases interest, participation and funding. The Internet, email, digital publishing and social media have greatly increased the ways […]
Engaging Your Audience: Content Tips for Magazine Publishers
When planning content for your publication, look for compelling stories that may be a little different from what you might expect to see in magazine printing and publishing. Consider how the following angles to feature stories might boost audience engagement. Behind-the-Scenes Profiles It’s easy — and it makes sense — to start at the top […]
Rediscover the Power of Print Catalogs
The return of the J.C. Penney print catalog demonstrates that print is not nearly as dead as naysayers may have led you to believe. And, similar to what Billy Crystal’s character says in the movie Princess Bride, it’s not even mostly dead. In fact, print is showing its continuing value in audience engagement. At 120 […]
2014 – The State of Association Publishing
Association publishing professionals are always on the lookout for insights into the trends that impact their industry. My recent Association Membership Trends article covered four trend areas: member enrollment, customized content, tiered memberships, and member engagement. A survey of association publishing professionals by Folio provides a look into what is happening financially within association publications. […]
Considerations When Selecting Paper for Your Print Publication
A lot goes into a successful print publication. You need quality content to engage your audience. You need a page design that supports your content’s flow and is pleasing to the eye. And because all of this is conveyed in print, you need to select a paper best suited for your delivery method and reader […]
U.S. Postal Service Mail Distribution Update
If you engage your audience by mailing a magazine or catalog, Kerry Still, Walsworth’s Mail Services Manager, thinks you’ll be interested in a recent opinion article by Eric Katz of Government Executive. To quote Kerry, Katz’s article “is a succinct and concise summary of the state of domestic mail delivery.” Kerry continues, “It’s rare to […]
