How One Gift Store Book Preserves History and Creates Revenue
If you are a baby boomer, sitting around the card table with your friends, the question will almost always come up as you reminisce about your childhood. “Do you remember…
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Digital Editions: A Great Option For Your Print Publication
If you produce a print product such as a magazine or catalog, you know the importance of getting your content set up in a digital format, so it has a…
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Print Resurgence, Digital Decline Leaves Room for Both
The prognosticators who proclaimed print was dead had it wrong. Dead wrong. Instead of unseating print, digital reading material has merely joined it. The two fulfill different yet similar roles…
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Want a Bold Advertising Tool? Think Sticky Note Advertising!
Are you looking for ways to increase ad views in your print publication? Our How to Maximize Ad Views within Your Magazine App article provides tips for your magazine publishing…
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Gutenberg’s Legacy and the Continued Power of Print
When German craftsman and inventor Johannes Gutenberg introduced the printing press in 1439, he opened the door to widespread access to printed books. Not only did the printing press revolutionize…
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Boost Readership & Advertising Dollars with Special Publications
If you want to boost reader engagement, boost advertising revenue and build a loyal audience, consider putting out a special publication that is likely to resonate with your target audience.…
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Investing in Print Magazine Pays Nonprofits Dividends
Nonprofit organizations have a never-ending job of getting their word out to attract supporters. Letting people know about your organization – why it exists, what it does, who it helps…
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Engaging Your Audience: Content Tips for Magazine Publishers
When planning content for your publication, look for compelling stories that may be a little different from what you might expect to see in magazine printing and publishing. Consider how…
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Rediscover the Power of Print Catalogs
The return of the J.C. Penney print catalog demonstrates that print is not nearly as dead as naysayers may have led you to believe. And, similar to what Billy Crystal’s…
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2014 – The State of Association Publishing
Association publishing professionals are always on the lookout for insights into the trends that impact their industry. My recent Association Membership Trends article covered four trend areas: member enrollment, customized…
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