A lot goes into a successful print publication. You need quality content to engage your audience. You need a page design that supports your content’s flow and is pleasing to…
If you engage your audience by mailing a magazine or catalog, Kerry Still, Walsworth’s Mail Services Manager, thinks you’ll be interested in a recent opinion article by Eric Katz of…
Content marketing is frequently thought of as an online-only strategy today, so the idea of incorporating print into your integrated content marketing strategy may not seem obvious. Despite this, several…
The news and magazine publishing industries can do more than breathe a sigh of relief after a stretch of tough times. They may actually want to launch a celebration. Industry…
With online sales from the first quarter of 2014 topping $71.2 billion, according to the U.S. Census Bureau, do catalogs still matter? At first glance, it’s easy to assume that…
Let’s say you have the greatest idea for your company’s next killer publication. You already have the artwork, layout, writing topics and other content in mind. But you still need…
With the advent of digital everything, traditional book publishing may have lost some of the attention it used to command. But it certainly hasn’t lost any ground when it comes…
Utilizing correct punctuation won’t help you make friends or boost your business, but using punctuation incorrectly will make your book, magazine or catalog copy stand out like a sore thumb.…
The slick pages of glossy lifestyle magazines are now largely viewed as mobile content. More and more people are checking their mobile devices instead of the newsstand for the latest…
MediaWeek.com reported the results of the Professional Publishers Association’s Publishing Futures survey in a recent blog post. The survey results provide encouraging news for both print and digital revenue. Highlights…